Future of Brand Building conference report - The Wharton School of ...
Future of Brand Building conference report - The Wharton School of ...
Future of Brand Building conference report - The Wharton School of ...
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Bringing Marketing Academics<br />
and Practitioners Together to<br />
Study the Blurring Boundaries<br />
between Advertising and<br />
Retailing and Research on Online<br />
and Offline Word-<strong>of</strong>-Mouth<br />
Jonah Berger<br />
James G. Campbell, Jr. Memorial Assistant<br />
Pr<strong>of</strong>essor <strong>of</strong> Marketing, <strong>The</strong> <strong>Wharton</strong> <strong>School</strong><br />
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Conference Report<br />
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