Future of Brand Building conference report - The Wharton School of ...
Future of Brand Building conference report - The Wharton School of ...
Future of Brand Building conference report - The Wharton School of ...
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Connecting the Touch Points<br />
to Appeal to a Specific Target<br />
Segment<br />
Tony Spring<br />
President and COO, Bloomingdale’s,<br />
Macy’s, Inc.<br />
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Making the Most <strong>of</strong> Social<br />
Networking and Online Media<br />
Bob Kantor<br />
Chief Marketing and Business Development<br />
Officer, MDC Partners<br />
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and the Customer in the Store.<br />
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Using Multiple Touch Points to<br />
Tell a Compelling <strong>Brand</strong> Story<br />
Kurt Kostur<br />
Senior Vice President <strong>of</strong> Marketing, HSN, Inc.<br />
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Conference Report<br />
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