Future of Brand Building conference report - The Wharton School of ...

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Jay H. Baker Retailing Center The Wharton School University of Pennsylvania bakerretail.wharton.upenn.edu
Page 1 and 2: Conference Report Future of Brand B
Page 3 and 4: Contents A Framework for Understand
Page 5 and 6: A Framework for Understanding the R
Page 7 and 8: Connecting the Touch Points Joe Fec
Page 9 and 10: Bringing Marketing Academics and Pr
Page 11 and 12: Connecting the Touch Points to Appe
Page 13 and 14: Summary and Conclusions
Page 15 and 16: Appendix A Framework for Understand
Page 17 and 18: A Framework for Understanding the R
Page 19 and 20: Leveraging Technology in an Age of
Page 21 and 22: Leveraging Technology in an Age of
Page 23 and 24: Understanding Consumers’ Decision
Page 25 and 26: Bringing Marketing Academics and Pr
Page 27 and 28: Connecting the Online and Offline S
Page 33 and 34: Notes Conference Report 31

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