Future of Brand Building conference report - The Wharton School of ...
Future of Brand Building conference report - The Wharton School of ...
Future of Brand Building conference report - The Wharton School of ...
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A Need to Rethink and<br />
Move Away from Traditional<br />
Advertising<br />
Jerry Wind<br />
<strong>The</strong> Lauder Pr<strong>of</strong>essor; Pr<strong>of</strong>essor <strong>of</strong> Marketing;<br />
Director, SEI Center, <strong>The</strong> <strong>Wharton</strong> <strong>School</strong><br />
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the various touch points<br />
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integrated at these various touch points<br />
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linked to each other<br />
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Leveraging Technology in an<br />
Age <strong>of</strong> Empowered Consumers<br />
Sean Sondreal<br />
Vice President <strong>of</strong> Strategic Marketing,<br />
Kohl’s Corp.<br />
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4 Baker Retailing Center
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