Future of Brand Building conference report - The Wharton School of ...

More documents

Recommendations

Info

Leveraging Technology in an Age of Empowered Consumers Sean Sondreal Vice President of Strategic Marketing, Kohl’s Corp. 20 Baker Retailing Center
Understanding Consumers’ Decision Making Patterns and Modes Joel Rubinson President, Rubinson Partners, Inc. Estimated in store brand decison rate (Average across categories) Meyers Research Center (on behalf of POPAI), 1995 : 70% Jay H. Baker Retailing Center & the Future of Advertising Project – SEI Center for Advanced Studies in Management Session: Brand Building and the Brand Experience: The Blurring Boundaries Between Advertising and Retail Ogilvy Action, 2008 : 40% Synovate, 2009 : 50% Date: April 21, 2011 Rubinson Partners, Inc. Twitter: @joelrubinson E-mail: joelrubinson@gmail.com Blog.joelrubinson.net Source: Synovate 2010 s buying category % of Chain IDs 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% Surprisingly low share of requirements for preferred brands 0-
Page 1 and 2: Conference Report Future of Brand B
Page 3 and 4: Contents A Framework for Understand
Page 5 and 6: A Framework for Understanding the R
Page 7 and 8: Connecting the Touch Points Joe Fec
Page 9 and 10: Bringing Marketing Academics and Pr
Page 11 and 12: Connecting the Touch Points to Appe
Page 13 and 14: Summary and Conclusions
Page 15 and 16: Appendix A Framework for Understand
Page 17 and 18: A Framework for Understanding the R
Page 19 and 20: Leveraging Technology in an Age of
Page 21: Leveraging Technology in an Age of
Page 25 and 26: Bringing Marketing Academics and Pr
Page 27 and 28: Connecting the Online and Offline S
Page 33 and 34: Notes Conference Report 31
Page 36: Jay H. Baker Retailing Center The W

Future of Brand Building conference report - The Wharton School of ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?