Future of Brand Building conference report - The Wharton School of ...
Future of Brand Building conference report - The Wharton School of ...
Future of Brand Building conference report - The Wharton School of ...
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A Framework for<br />
Understanding the Relationship<br />
between Advertising<br />
and Retailing<br />
Barbara Kahn<br />
Patty and Jay H. Baker Pr<strong>of</strong>essor;<br />
Pr<strong>of</strong>essor <strong>of</strong> Marketing; Director, Baker<br />
Retailing Center, <strong>The</strong> <strong>Wharton</strong> <strong>School</strong><br />
<strong>Brand</strong> <strong>Building</strong> Through Customer<br />
Experience<br />
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An Organizing Framework<br />
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Decision Making Stages<br />
Search Consideration Purchase Usage Disposal Repurchase<br />
Decision Making<br />
Inputs<br />
Sensory<br />
Rational<br />
Emotional<br />
Behavioral<br />
Social<br />
Conference Report<br />
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