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Footwear Industry Footwear Industry - empirica

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<strong>Footwear</strong><br />

3 Adoption of ICT and e-Business in 2006<br />

Background information about the e-Business Survey 2006<br />

e-Business W@tch collects data on the use of ICT and e-business in European<br />

enterprises by means of representative telephone surveys. The e-Business Survey 2006<br />

was the fourth survey after those of 2002, 2003 and 2005. It had a scope of 14,081<br />

interviews with decision-makers in enterprises from 29 European countries. 23<br />

Most of the tables in this report feature a breakdown of the population of enterprises<br />

based on the aggregate of 10 EU countries – the "EU-10". 24 In these countries the<br />

survey covered all 10 sectors (at least to some extent) and therefore comparability of the<br />

sample across sectors is given. The EU-10 represent more than 80% of the total GDP<br />

and inhabitants of the EU-25 and are thus to a large extent representative for the whole<br />

EU.<br />

The survey was carried out as an enterprise survey, i.e. focusing on the enterprise as a<br />

business organisation (legal unit) with one or more establishments. Similarly to 2005, the<br />

2006 survey also included only companies that use computers. The configuration of<br />

the survey set-up (e.g. sampling) reflects the mandate of e-Business W@tch to focus on<br />

sectors and SMEs. As a result, comparisons should mainly be made between sectors<br />

and between size-bands of enterprises. Breakdowns by country are also possible, but<br />

should be treated cautiously, for several reasons (see Annex I).<br />

In the footwear industry, 978 interviews were conducted; out of these, 769 with<br />

companies from the EU-10.<br />

More detailed information about the survey methodology, including information about<br />

sampling and the business directories used, the number of interviews conducted in each<br />

country and sector, data on non-response rates, as well as selected results by country<br />

are available in Annexes I and II and on the e-Business W@tch website.<br />

23<br />

24<br />

The survey was conducted in March-April 2006 using computer-assisted telephone interview<br />

(CATI) technology. Field-work was co-ordinated by the German branch of Ipsos GmbH<br />

(www.ipsos.de) and conducted in co-operation with their local branches and partner<br />

organisations. The countries covered include EU Member States, Acceding and Candidate<br />

Countries, and countries of the European Economic Area (EEA).<br />

The EU-10 cover the Czech Republic, Germany, Spain, France, Italy, Hungary, the<br />

Netherlands, Poland, Finland and the UK.<br />

27

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