Footwear Industry Footwear Industry - empirica

Footwear
Furthermore, findings are put into perspective by the relative share of customer orders
received online (as percent of the total order volume). 47 In the footwear industry, a vast
majority of more than 85% of those companies that enable customers to order online say
that these orders account for up to 25% of their total orders received (see Exhibit 3-25).
Only about 15% said that they receive more than a quarter of their orders online. In other
sectors studied this year, the percentage of companies where online orders account for
more than 25% is somewhat higher on average.
As in 2005, e-Business W@tch asked companies whether they "support marketing and
sales processes by specific ICT solutions." The rationale for this question is to further test
to what extent their e-commerce activities are digitally integrated, or whether they use
rather "simple" forms of e-commerce, such as receiving orders by e-mail without any
system integration of the related information and document flow.
Exhibit 3-25: Companies receiving orders from customers online
Accept orders
from
customers
online
Receive up to
25% of orders
online
Receive more
than 25% of
orders online
Use specific
ICT solutions
for e-selling
Weighting % of % of % of % of % of % of % of % of
empl. firms empl. firms empl. firms empl. firms
Footwear (EU-10) 25 23 86 88 14 12 8 5
Micro (1-9 empl.) 23 87 13 5
Small (10-49 empl.) 22 92 8 5
Medium (50-249 empl.) 29 86 14 11
Large (250+ empl.) 21* (**) (**) (**)
All 10 sectors (EU-10) 35 25 73 75 27 25 18 9
Micro (1-9 empl.) 23 79 21 6
Small (10-49 empl.) 26 76 24 12
Medium (50-249 empl.) 29 75 25 16
Large (250+ empl.) 26 74 26 27
Base (100%)
firms using
computers
firms accepting
orders online
firms accepting
orders online
firms using
computers
N (for sector, EU-10) 769 182 182 769
Questionnaire reference F4 F6 F6 F10
* Data only indicative due to low number of observations (N ~ 25).
** Values not displayed because number of observations (N) is