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Kewal Kiran Clothing Ltd (KEWKIR) - ICICI Direct

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Result Update<br />

Rating matrix<br />

Rating : Buy<br />

Target : | 611<br />

Target Period : 12 months<br />

Potential Upside : 21%<br />

Key Financials<br />

(| Crore) FY11 FY12 FY13E FY14E<br />

Net Sales 236.6 301.9 364.9 436.6<br />

EBITDA 68.7 73.4 88.7 104.6<br />

Net Profit 46.2 52.1 63.9 75.3<br />

Valuation summary<br />

FY11 FY12 FY13E FY14E<br />

PE (x) 13.3 11.8 9.6 8.2<br />

Target PE (x) 16.3 14.4 11.8 10.0<br />

EV to EBITDA(x) 8.4 7.2 5.7 4.6<br />

Price to book (x) 3.4 2.7 2.3 2.0<br />

RoNW (%) 23.4 23.1 24.3 24.2<br />

RoCE (%) 31.0 27.9 29.9 30.2<br />

Stock data<br />

Market Capitalisation<br />

| 616 crore<br />

Debt (Mar-12)<br />

| 15 crore<br />

Cash (Mar-12)<br />

| 102 crore<br />

EV<br />

| 530 crore<br />

52 week H/L (|) 875 / 485<br />

Equity capital<br />

| 12.3 crore<br />

Face value | 10<br />

MF Holding (%) 4.9<br />

FII Holding (%) 12.2<br />

Price movement<br />

5,800<br />

5,600<br />

5,400<br />

5,200<br />

5,000<br />

4,800<br />

4,600<br />

4,400<br />

4,200<br />

4,000<br />

Aug-11<br />

Analyst’s name<br />

Nov-11<br />

Price (R.H.S)<br />

Feb-12<br />

Bharat Chhoda<br />

bharat.chhoda@icicisecurities.com<br />

Dhvani Modi<br />

dhvani.bavishi@icicisecurities.com<br />

Apr-12<br />

Nifty (L.H.S)<br />

Jul-12<br />

900<br />

800<br />

700<br />

600<br />

500<br />

400<br />

300<br />

WHAT’S CHANGED…<br />

July 25, 2012<br />

<strong>Kewal</strong> <strong>Kiran</strong> <strong>Clothing</strong> <strong>Ltd</strong> (<strong>KEWKIR</strong>)<br />

| 505<br />

PRICE TARGET....................................................................................................Unchanged<br />

EPS (FY13E)........................................................................................................Unchanged<br />

EPS (FY14E)........................................................................................................Unchanged<br />

RATING....................................................................................... Changed from Hold to Buy<br />

Just an aberration…<br />

<strong>Kewal</strong> <strong>Kiran</strong> <strong>Clothing</strong> (KKCL) reported a weak set of numbers in Q1FY13.<br />

A weaker demand scenario and higher employee & selling expenses were<br />

responsible for the dismal performance. While volumes de-grew 16.9%<br />

YoY, realisation improved by 2.3% to | 774 per piece. This has been the<br />

first quarter in over 12 quarters that KKCL has reported de-growth and we<br />

believe that this is a one off. With the onset of the festive season in<br />

Q2FY13 and Q3FY13 we expect demand to revive. We expect KKCL to<br />

post 20% CAGR in both topline and bottomline during FY12-14E. The<br />

stock has corrected by ~20% over the last six months and we are<br />

comfortable with recommending a BUY at these levels. We believe<br />

concerns have been priced in and, therefore upgrade KKCL to BUY from<br />

HOLD on the back of demand revival in the next six months.<br />

Weak performance on the back of multiple factors<br />

KKCL reported sales, EBITDA and PAT of | 56.4 crore (down 18.1% YoY),<br />

| 9.5 crore (down 44.9% YoY) and | 7.3 crore (down 42.3% YoY),<br />

respectively. The dismal performance was due to lower volumes (down<br />

16.9% YoY), a higher base of Q1FY12 (as spillover sales of March came in<br />

April due to strike on account of excise duty levied) and higher expenses.<br />

Operating margin slipped 820 bps YoY to 16.7% (I-direct estimate 20.5%).<br />

Hopes of demand revival on the back of festive season<br />

We expect demand to revive on the back of the festive season beginning<br />

Q2FY13 with Dussehra and Durga Pooja and Diwali occurring in Q3FY13.<br />

Though the company may be unable to post high double digit sales<br />

growth in Q2FY13 (as Q2FY12 witnessed strong growth due to an early<br />

Diwali last year) we expect cumulative numbers at the end of December<br />

2012 (nine months) to put up a good performance.<br />

Concerns priced in; current valuations look attractive<br />

We believe the current valuations price in the concerns of slow demand<br />

and one can look at re-entering the stock at these levels. Barring Q1FY13,<br />

the company has reported consistent topline and profitability growth. We<br />

believe this quarter was an aberration. Considering an asset light business<br />

with strong return ratios and virtually no debt we have upgraded <strong>Kewal</strong><br />

<strong>Kiran</strong> <strong>Clothing</strong> to BUY (HOLD earlier) with a target price of | 611 (based<br />

on 10.0x FY14E EPS).<br />

Exhibit 1: Financial Performance<br />

(| Crore) Q1FY13 Q1FY13E Q1FY12 Q4FY12 QoQ(Ch %) YoY(Ch%)<br />

Net Sales 56.4 57.7 68.9 66.7 -15.4 -18.1<br />

EBITDA Margin (%) 16.7 20.5 24.9 26.3 -960 bps -820 bps<br />

Depreciation 1.5 1.8 1.4 1.7 -12.6 3.5<br />

Interest 0.7 0.4 0.6 0.6 10.2 18.2<br />

Other Income 3.2 2.9 3.1 2.7 19.4 4.9<br />

Reported PAT 7.3 8.5 12.6 12.4 -41.4 -42.3<br />

EPS (|) 5.9 6.9 10.2 10.1 -41.4 -42.3<br />

Source: Company, <strong>ICICI</strong>direct.com Research<br />

<strong>ICICI</strong> Securities <strong>Ltd</strong> | Retail Equity Research


Exhibit 2: Assumption Sheet<br />

Particulars FY11 FY12 FY13E FY14E<br />

Volumes (Lakh pieces) 33.6 37.6 45.2 51.5<br />

Average realisation per piece (|) 685 750 770 800<br />

Average cost of woven fabric (|/metre) 125 170 175 180<br />

Average cost of knitted fabric (|/kg) 349 493 508 522<br />

Selling expenses as a % of sales (%) 11.1 11.0 12.0 11.5<br />

Source: Company, <strong>ICICI</strong>direct.com Research<br />

Q1FY13 Result Highlights<br />

• KKCL’s Q1FY13 sales de-grew 18.1% to | 56.4 crore. This degrowth<br />

was led by a dampened demand situation, which led to<br />

volume de-growth of 16.9% YoY to 6.85 lakh pieces (I-direct<br />

estimate: 7 lakh pieces). Realisation improved 2.3% YoY to | 774<br />

per piece<br />

• Operationally also, the performance was disappointing. The<br />

company reported an operating margin of 16.7% (down 820 bps<br />

YoY), lower than our estimate of 20.5%. Operating margins were<br />

dented due to higher employee costs and also higher promotional<br />

expenses incurred by the company<br />

• Consequently, PAT de-grew 42.3% YoY to | 7.3 crore, lower than<br />

our estimate of | 8.5 crore<br />

KKCL reported de-growth (18.1% YoY) in sales for the first<br />

time in over 12 quarters<br />

Exhibit 3: Topline growth trajectory<br />

| crore<br />

500<br />

450<br />

400<br />

350<br />

300<br />

250<br />

200<br />

150<br />

100<br />

50<br />

-<br />

45.1<br />

72.5 63.0 54.7 68.9<br />

100.4<br />

64.2 66.7 56.4<br />

363.9<br />

435.3<br />

Q1FY11<br />

Q2FY11<br />

Q3FY11<br />

Q4FY11<br />

Q1FY12<br />

Q2FY12<br />

Q3FY12<br />

Q4FY12<br />

Q1FY13<br />

FY13E<br />

FY14E<br />

Source: Company, <strong>ICICI</strong>direct.com Research<br />

<strong>ICICI</strong> Securities <strong>Ltd</strong> | Retail Equity Research Page 2


Garment volumes dipped 16.9% YoY and 23.5% QoQ on the<br />

Exhibit 4: Apparel volumes trend<br />

back of weaker demand....<br />

51.5<br />

49<br />

45.2<br />

Pieces (lakhs)<br />

38<br />

27<br />

16<br />

5<br />

.<br />

12.4<br />

8.2<br />

7.8 9.0 6.9<br />

Q1FY12 Q2FY12 Q3FY12 Q4FY12 Q1FY13 FY13E FY14E<br />

Source: Company, <strong>ICICI</strong>direct.com Research<br />

…and realisations increased 2.3% YoY to | 774 per piece<br />

Exhibit 5: Apparel realisations trend<br />

820<br />

800<br />

780<br />

760<br />

|<br />

740<br />

720<br />

700<br />

680<br />

760<br />

744<br />

801 800<br />

774 770<br />

720<br />

660<br />

Q1FY12 Q2FY12 Q3FY12 Q4FY12 Q1FY13 FY13E FY14E<br />

Source: Company, <strong>ICICI</strong>direct.com Research<br />

Exhibit 6: EBITDA margin trend<br />

35.0<br />

30.0<br />

25.0<br />

20.0<br />

28.5<br />

30.6<br />

27.1<br />

29.2<br />

24.9 26.1<br />

18.6<br />

26.3<br />

16.7<br />

24.4 24.0<br />

%<br />

15.0<br />

10.0<br />

5.0<br />

0.0<br />

Q1FY11<br />

Q2FY11<br />

Q3FY11<br />

Q4FY11<br />

Q1FY12<br />

Q2FY12<br />

Q3FY12<br />

Q4FY12<br />

Q1FY13<br />

FY13E<br />

FY14E<br />

EBITDA Margin (%)<br />

Source: Company, <strong>ICICI</strong>direct.com Research<br />

<strong>ICICI</strong> Securities <strong>Ltd</strong> | Retail Equity Research Page 3


Sales de-growth and a strong dip in operating margins<br />

dented the bottomline performance<br />

Exhibit 7: Bottomline trend<br />

80.0<br />

75.3<br />

70.0<br />

63.9<br />

60.0<br />

50.0<br />

|crore<br />

40.0<br />

30.0<br />

20.0<br />

10.0<br />

8.8<br />

15.0<br />

11.3 11.1 12.6<br />

18.4<br />

8.8<br />

12.4<br />

7.3<br />

0.0<br />

Q1FY11<br />

Q2FY11<br />

Q3FY11<br />

Q4FY11<br />

Q1FY12<br />

Q2FY12<br />

Q3FY12<br />

Q4FY12<br />

Q1FY13<br />

FY13E<br />

FY14E<br />

Source: Company, <strong>ICICI</strong>direct.com Research<br />

Increased overall expenditure led to a weak operational<br />

performance. Sponsoring the Pune Warriors IPL team (for<br />

the second year) and a new ad film for Killer water saver<br />

jeans cost the company a sum of | 3.28 crore<br />

Exhibit 8: Cost analysis as percentage of sales<br />

Particulars Q2FY11 Q3FY11 Q4FY11 Q1FY12 Q2FY12 Q3FY12 Q4FY12 Q1FY13<br />

Raw Materal Cost 37.2 35.9 34.3 30.9 39.5 43.1 42.4 34.5<br />

Purchase of traded goods 0.7 2.1 4.7 9.0 3.9 3.0 3.0 4.6<br />

Manufacturing Expenses 7.1 7.8 7.1 7.4 8.5 8.2 7.1 9.1<br />

Administrative Expenses 3.7 4.1 4.2 4.1 3.1 4.1 5.1 5.1<br />

Employee Expenses 9.8 9.5 11.6 10.8 8.4 10.6 9.9 14.3<br />

Selling Expenses 11.2 13.8 9.3 13.3 10.9 12.9 6.7 16.3<br />

Source: Company, <strong>ICICI</strong>direct.com Research<br />

Exhibit 9: Store mix<br />

Particulars COCO # COMFO @ FOFO ^ Total<br />

K-Lounge 1 11 123 135<br />

K-Lounge for her 2 2<br />

Killer EBO 1 56 57<br />

LawmanPg3-EBO 2 10 12<br />

Integriti-EBO 43 43<br />

LawmanPg3 cum integriti-EBO 1 1<br />

Easies-EBO 1 1<br />

Addiction-EBO 2 2<br />

Factory outlet 5 5<br />

Total 1 19 238 258<br />

# COCO - Company owned Company operated<br />

@ COMFO - Company owned Management Franchisee operated<br />

^ FOFO- Franchisee owned Franchisee operated<br />

Source: Company, <strong>ICICI</strong>direct.com Research<br />

During the quarter, the company made a net addition of six retail stores<br />

including three Killer Exclusive Brand Outlets (EBO), two Lawman Pg3<br />

EBOs and one Easies EBOs.<br />

<strong>ICICI</strong> Securities <strong>Ltd</strong> | Retail Equity Research Page 4


Valuation<br />

We believe current valuations price in the concerns of slow demand and<br />

one can look at re-entering the stock at these levels. Barring Q1FY13, the<br />

company has reported consistent topline and profitability growth and we<br />

believe this quarter was an aberration. Considering an asset light business<br />

with strong return ratios and virtually no debt we have upgraded <strong>Kewal</strong><br />

<strong>Kiran</strong> <strong>Clothing</strong> to BUY (HOLD earlier) with a target price of | 611 (based<br />

on 10.0x FY14E EPS).<br />

Exhibit 10: P/E band (One year forward)<br />

900<br />

750<br />

600<br />

450<br />

300<br />

150<br />

15x<br />

12x<br />

9x<br />

6x<br />

3x<br />

-<br />

Apr-05<br />

Oct-05<br />

Apr-06<br />

Oct-06<br />

Apr-07<br />

Oct-07<br />

Apr-08<br />

Oct-08<br />

Apr-09<br />

Oct-09<br />

Apr-10<br />

Oct-10<br />

Apr-11<br />

Oct-11<br />

Apr-12<br />

Avg. Price 3x 6x 9x 12x 15x<br />

Source: Company, <strong>ICICI</strong>direct.com Research<br />

<strong>ICICI</strong> Securities <strong>Ltd</strong> | Retail Equity Research Page 5


Financial summary<br />

Profit and loss statement<br />

(| Crore)<br />

(Year-end March) FY11 FY12 FY13E FY14E<br />

Total operating Income 236.6 301.9 364.9 436.6<br />

Growth (%) 34.3 27.6 21.2 19.6<br />

Raw Material Expenses 89.8 130.9 148.6 180.3<br />

Employee Expenses 25.8 29.2 42.0 50.2<br />

Manufacturing Expenses 17.2 23.6 27.3 32.6<br />

Selling Expenses 26.2 32.9 43.8 50.2<br />

Other expenses 8.9 11.9 14.6 18.6<br />

Total Operating Expenditure 167.9 228.5 276.3 331.9<br />

EBITDA 68.7 73.4 88.7 104.6<br />

Growth (%) 47.2 6.8 20.9 18.0<br />

Depreciation 5.7 6.2 7.0 8.1<br />

Interest 2.1 2.6 1.7 1.7<br />

Other Income 8.3 11.8 15.5 17.5<br />

PBT 69.3 76.3 95.4 112.3<br />

Others - - - -<br />

Total Tax 23.0 24.2 31.5 37.0<br />

PAT 46.2 52.1 64.0 75.3<br />

Growth (%) 42.2 12.8 22.7 17.7<br />

EPS (|) 37.5 42.3 51.9 61.1<br />

Source: Company, <strong>ICICI</strong>direct.com Research<br />

Cash flow statement<br />

(| Crore)<br />

(Year-end March) FY11 FY12 FY13E FY14E<br />

Profit before Tax 69.3 76.3 95.4 112.3<br />

Add: Depreciation 5.7 6.2 7.0 8.1<br />

(Inc)/dec in Current Assets -21.2 -18.0 -22.2 -24.9<br />

Inc/(dec) in CL and Provisions 12.8 4.6 15.1 7.2<br />

Taxes paid -21.5 -24.4 -31.5 -37.0<br />

Others -6.2 -7.8 -1.3 1.1<br />

CF from operating activities 38.9 36.9 62.6 66.9<br />

(Inc)/dec in Investments -12.7 -10.4 -4.2 -4.8<br />

(Inc)/dec in Fixed Assets -5.1 -7.7 -7.7 -11.7<br />

Others 5.5 4.6 0.0 0.0<br />

CF from investing activities -12.3 -13.5 -11.9 -16.5<br />

Inc/(dec) in loan funds -10.2 9.2 -5.8 -1.3<br />

Dividend paid & dividend tax -18.0 -32.9 -26.0 -27.4<br />

Others -2.1 -2.1 -1.7 -1.7<br />

CF from financing activities -30.3 -25.8 -33.5 -30.4<br />

Net Cash flow -3.7 -2.4 17.2 20.0<br />

Investment in liquid funds 27.4 0.0 0.0 0.0<br />

Opening Cash 80.2 103.9 101.6 118.7<br />

Closing Cash 103.9 101.5 118.7 138.7<br />

Source: Company, <strong>ICICI</strong>direct.com Research<br />

Balance sheet<br />

(| Crore)<br />

(Year-end March) FY11 FY12 FY13E FY14E<br />

Liabilities<br />

Equity Capital 12.3 12.3 12.3 12.3<br />

Reserve and Surplus 185.4 213.2 251.2 299.2<br />

Total Shareholders funds 197.8 225.5 263.6 311.5<br />

Total Debt 5.6 14.9 9.1 7.9<br />

Deferred Tax Liability -1.6 -1.7 -1.8 -1.8<br />

Other long term liabilities 3.26 3.87 3.94 4.02<br />

Total Liabilities 204.9 242.6 274.9 321.5<br />

Assets<br />

Gross Block 67.3 74.5 79.8 91.7<br />

Less: Acc Depreciation 26.7 31.0 38.1 46.1<br />

Net Block 40.6 43.4 44.8 48.6<br />

Capital WIP 2.1 0.9 3.3 3.0<br />

Total Fixed Assets 42.7 44.3 48.0 51.6<br />

Investments 18.3 31.6 35.8 40.6<br />

Inventory 36.8 32.1 48.0 59.8<br />

Debtors 29.9 50.5 52.0 59.8<br />

Loans and Advances 14.7 15.2 20.0 25.2<br />

Other Current Assets 2.1 7.4 7.8 8.4<br />

Cash 103.9 101.5 118.7 138.7<br />

Total Current Assets 187.5 206.8 246.5 292.0<br />

Creditors 15.3 15.8 20.0 24.7<br />

Other current liabililites 7.5 10.1 10.2 11.2<br />

Provisions 22.4 15.1 26.0 27.4<br />

Total Current Liabilities 45.3 41.0 56.1 63.3<br />

Net Current Assets 142.2 165.8 190.4 228.6<br />

Others Non-current Assets 1.71 0.87 0.62 0.66<br />

Application of Funds 204.9 242.6 274.9 321.5<br />

Source: Company, <strong>ICICI</strong>direct.com Research<br />

Key ratios<br />

(Year-end March) FY11 FY12 FY13E FY14E<br />

Per share data (|)<br />

EPS 37.5 42.3 51.9 61.1<br />

Cash EPS 42.2 47.4 57.6 67.7<br />

BV 160.5 183.0 213.8 252.7<br />

DPS 16.5 17.0 18.0 19.0<br />

Cash Per Share 84.3 82.4 96.3 112.6<br />

Operating Ratios<br />

EBITDA Margin (%) 29.2 24.4 24.4 24.0<br />

PBT Margin (%) 29.4 25.4 26.2 25.8<br />

PAT Margin (%) 19.6 17.4 17.6 17.3<br />

Inventory days 56.9 36.1 48.0 50.0<br />

Debtor days 46.4 61.4 52.0 50.0<br />

Creditor days 62.3 44.0 49.0 50.0<br />

Return Ratios (%)<br />

RoE 23.4 23.1 24.3 24.2<br />

RoCE 31.0 27.9 29.9 30.2<br />

RoIC 53.3 42.7 50.2 51.0<br />

Valuation Ratios (x)<br />

P/E 13.3 11.8 9.6 8.2<br />

EV / EBITDA 8.4 7.2 5.7 4.6<br />

EV / Net Sales 2.4 1.8 1.4 1.1<br />

Market Cap / Sales 2.9 2.1 1.7 1.4<br />

Price to Book Value 3.4 2.7 2.3 2.0<br />

Solvency Ratios<br />

Debt/EBITDA 0.2 0.4 0.2 0.2<br />

Debt / Equity 0.0 0.1 0.0 0.0<br />

Current Ratio 8.2 8.0 8.2 8.1<br />

Quick Ratio 6.6 6.8 6.6 6.5<br />

Source: Company, <strong>ICICI</strong>direct.com Research<br />

<strong>ICICI</strong> Securities <strong>Ltd</strong> | Retail Equity Research Page 6


<strong>ICICI</strong>direct.com coverage universe (Textiles)<br />

CMP<br />

M Cap EPS (|) P/E (x) EV/EBITDA (x)<br />

RoCE (%) RoE (%)<br />

Sector / Company<br />

(|) TP(|) Rating (| Cr) FY12 FY13E FY14E FY12 FY13E FY14E FY12 FY13E FY14E FY12 FY13E FY14E FY12 FY13E FY14E<br />

Alok Industries (ALOTEX) 17 21 Buy 1,350 4.6 6.1 8.2 3.6 2.8 2.1 4.5 4.5 3.9 12.6 12.0 12.9 10.4 12.7 15.5<br />

JBF Industries (JBFIND) 140 120 Sell 1,010 31.0 38.3 46.6 4.5 3.7 3.0 4.6 5.1 5.1 17.0 12.5 11.5 14.7 16.2 17.3<br />

<strong>Kewal</strong> <strong>Kiran</strong> <strong>Clothing</strong> (<strong>KEWKIR</strong>) 500 611 Buy 616 42.3 51.9 61.1 11.8 9.6 8.2 7.2 5.7 4.6 27.9 29.9 30.2 23.1 24.3 24.2<br />

Lovable Lingerie (LOVLIN) 320 350 Hold 538 10.5 13.9 17.9 30.5 23.0 17.9 23.5 18.3 14.2 14.4 16.5 18.4 11.4 13.5 15.4<br />

Page Industries (PAGIND) 2,851 3,115 Hold 3,180 80.7 104.7 135.4 35.3 27.2 21.1 24.4 18.7 14.7 53.2 52.3 53.0 54.3 52.8 51.6<br />

Rupa & Company (RUPACO) 140 - Unrated 1,113 5.5 6.2 7.8 25.6 22.6 18.0 14.6 13.5 11.2 22.9 21.4 23.7 21.9 21.1 22.4<br />

Vardhman Texriles (MAHSPI) 240 229 Hold 1,527 22.6 29.3 38.2 10.6 8.2 6.3 6.4 4.4 4.1 7.7 8.9 9.8 7.2 8.8 10.7<br />

Exhibit 11: Recommendation History<br />

900<br />

800<br />

700<br />

600<br />

500<br />

400<br />

300<br />

Aug-11<br />

Sep-11<br />

Nov-11<br />

Dec-11<br />

Feb-12<br />

Mar-12<br />

May-12<br />

Jun-12<br />

Jul-12<br />

Price<br />

Target Price<br />

Source: Company, <strong>ICICI</strong>direct.com Research<br />

Exhibit 12: Recent Releases<br />

Date Event CMP Target Price Rating<br />

5-Oct-11 Q2FY12 Preview 776 531 SELL<br />

24-Oct-11 Q2FY12 Result Update 786 716 HOLD<br />

6-Jan-12 Q3FY12 Preview 710 716 HOLD<br />

23-Jan-12 Q3FY12 Result Update 637 588 HOLD<br />

4-Apr-12 Q4FY12 Preview 649 588 HOLD<br />

15-May-12 Q4FY12 Result Update 597 611 HOLD<br />

5-Jul-12 Q1FY13 Preview 563 611 HOLD<br />

Source: Company, <strong>ICICI</strong>direct.com Research<br />

Shareholding Pattern<br />

80<br />

(%)<br />

60<br />

40<br />

20<br />

0<br />

74.1<br />

74.1<br />

74.1<br />

74.1<br />

12.4<br />

4.1<br />

9.5<br />

12.1<br />

5.0<br />

8.8<br />

12.1<br />

5.0<br />

8.9<br />

12.2<br />

4.9<br />

Q2FY12 Q3FY12 Q4FY12 Q1FY13<br />

Promoters FIIs DIIs Public<br />

Source: Company, <strong>ICICI</strong>direct.com Research<br />

8.8<br />

Exhibit 13: The road ahead<br />

500<br />

450<br />

51.9<br />

400<br />

350<br />

42.3<br />

37.5<br />

300<br />

| crore<br />

250<br />

437<br />

200<br />

365<br />

150<br />

302<br />

237 69 73<br />

89<br />

105<br />

100<br />

46 52 64 75<br />

50<br />

-<br />

FY11 FY12 FY13E FY14E<br />

Net Sales EBITDA Net Profit EPS (RHS)<br />

61.1<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

|<br />

Source: Company, <strong>ICICI</strong>direct.com Research<br />

<strong>ICICI</strong> Securities <strong>Ltd</strong> | Retail Equity Research Page 7


RATING RATIONALE<br />

<strong>ICICI</strong>direct.com endeavours to provide objective opinions and recommendations. <strong>ICICI</strong>direct.com assigns<br />

ratings to its stocks according to their notional target price vs. current market price and then categorises them<br />

as Strong Buy, Buy, Hold and Sell. The performance horizon is two years unless specified and the notional<br />

target price is defined as the analysts' valuation for a stock.<br />

Strong Buy: >15%/20% for large caps/midcaps, respectively, with high conviction;<br />

Buy: > 10%/ 15% for large caps/midcaps, respectively;<br />

Hold: Up to +/-10%;<br />

Sell: -10% or more;<br />

Pankaj Pandey Head – Research pankaj.pandey@icicisecurities.com<br />

<strong>ICICI</strong>direct.com Research Desk,<br />

<strong>ICICI</strong> Securities Limited,<br />

1 st Floor, Akruti Trade Centre,<br />

Road No. 7, MIDC,<br />

Andheri (East)<br />

Mumbai – 400 093<br />

research@icicidirect.com<br />

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