28.01.2015 Views

Download pdf - International Potato Center

Download pdf - International Potato Center

Download pdf - International Potato Center

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

CIP • SOCIAL SCIENCES WORKING PAPER 2010-1<br />

4.6.2 Scenario 2: Processors as a source of chips<br />

In the ECA countries, only Kenya and Uganda have started processing and trade in either fresh 2 ,<br />

chilled 3 or frozen chips 4 . These infant processors sell their products to retail outlets (mostly hotels<br />

and supermarkets) from where the processed product goes to consumers (Figure 4). This scenario<br />

is for the case of only Kenya and Uganda.<br />

Processors of fresh/chilled/frozen chips<br />

Figure 4.<br />

The simple marketing<br />

channel of locally<br />

processed chips for<br />

scenario 2.<br />

Retail outlets: Hotels, bars &<br />

restaurants and supermarkets<br />

Consumers<br />

4.6.3 Scenario 3: Imports as a source of chips<br />

The third source of chips in the ECA countries is imports. Few companies import frozen chips<br />

either from South Africa or Europe and distribute to retail outlets, from where eventually the<br />

chips reach consumers (Figure 5). This is the case of Ethiopia, Kenya, Uganda and Tanzania.<br />

Importers<br />

Figure 5.<br />

The simple marketing<br />

channel of imported<br />

chips for scenario 3<br />

Retail outlets: Hotels, bars &<br />

restaurants and supermarkets<br />

Consumers<br />

2<br />

Fresh chips refer to and are ready for frying with being chilled or frozen<br />

3<br />

Chilled chips refer to chips cooled at -4 degrees centigrade<br />

4<br />

Frozen chips refer to chips frozen at -18 degrees centigrade<br />

M A R K E T S F O R F R E S H A N D F R O Z E N P O T A T O C H I P S I N T H E E C A 29

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!