Download pdf - International Potato Center
Download pdf - International Potato Center
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CIP • SOCIAL SCIENCES WORKING PAPER 2010-1<br />
4.6.2 Scenario 2: Processors as a source of chips<br />
In the ECA countries, only Kenya and Uganda have started processing and trade in either fresh 2 ,<br />
chilled 3 or frozen chips 4 . These infant processors sell their products to retail outlets (mostly hotels<br />
and supermarkets) from where the processed product goes to consumers (Figure 4). This scenario<br />
is for the case of only Kenya and Uganda.<br />
Processors of fresh/chilled/frozen chips<br />
Figure 4.<br />
The simple marketing<br />
channel of locally<br />
processed chips for<br />
scenario 2.<br />
Retail outlets: Hotels, bars &<br />
restaurants and supermarkets<br />
Consumers<br />
4.6.3 Scenario 3: Imports as a source of chips<br />
The third source of chips in the ECA countries is imports. Few companies import frozen chips<br />
either from South Africa or Europe and distribute to retail outlets, from where eventually the<br />
chips reach consumers (Figure 5). This is the case of Ethiopia, Kenya, Uganda and Tanzania.<br />
Importers<br />
Figure 5.<br />
The simple marketing<br />
channel of imported<br />
chips for scenario 3<br />
Retail outlets: Hotels, bars &<br />
restaurants and supermarkets<br />
Consumers<br />
2<br />
Fresh chips refer to and are ready for frying with being chilled or frozen<br />
3<br />
Chilled chips refer to chips cooled at -4 degrees centigrade<br />
4<br />
Frozen chips refer to chips frozen at -18 degrees centigrade<br />
M A R K E T S F O R F R E S H A N D F R O Z E N P O T A T O C H I P S I N T H E E C A 29