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American<br />
Handcrafted<br />
Sound.<br />
BORN IN WARWICK, NY | 845-987-7744 | WWW.ROGERSHIGHFIDELITY.COM<br />
©Photo by Crackerfarm<br />
MUSIC<br />
Simpson and Cobb recreate past<br />
sounds to such eerie effect that it’s<br />
hard to not be constantly reminded of<br />
the original artists. Simpson is a low,<br />
earnest vocalist—a neo Waylon Jennings.<br />
The clucking Telecaster in “Life<br />
of Sin” recalls the guitar work of the<br />
legendary James Burton. On “Living<br />
the Dream,” the sonics echo outlaw<br />
moments such as Waylon and Hank<br />
Jr.’s “The Conversation.”<br />
On one hand, it takes genuine<br />
skill for an artist to so closely mimic<br />
classic country moments. But the<br />
downside is that Simpson spends so<br />
much time duplicating such sounds<br />
and styles, his own individuality recedes<br />
into the shadows. His forays<br />
into psychedelia arrive as odd and<br />
awkward experiments. “Turtles All<br />
the Way Down” combines a familiar<br />
Bakersfield Sound with a brittle, hallucinogenic<br />
interlude that sticks out like<br />
a sore thumb. The long jam “It Ain’t<br />
All Flowers” devolves into a Beatlesesque<br />
“Revolution 9” outtake.<br />
Instead, Simpson is at his best<br />
when he stops overthinking, gets out<br />
of his own way, and speaks directly<br />
from the heart. A pensive cover of<br />
When In Rome’s “The Promise” includes<br />
a shouted entreaty so genuine<br />
it hurts. The singer likely sounds his<br />
most authentic here because he isn’t<br />
trying to duplicate the original version.<br />
Simpson could also take a lesson<br />
from Hank Williams Jr., who spent his<br />
early years as a mini-doppelganger<br />
of his father before breaking free and<br />
finding his own voice. When Simpson<br />
loosens his ironclad grip on the past<br />
and relaxes into his own contemporary<br />
vision, he’ll earn the buzz that<br />
surrounds him. —Chrissie Dickinson<br />
July 2014 55