A Study Of Calendar Usage In The Workplace 2011 - Promotional ...

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Number Of Advertising Calendars Present At Work Of the 816 employees who had a printed calendar at their workplace, we asked how many were advertising calendars: • Seventy‐six percent of employees at work that had a printed calendar at work had at least one advertising calendar. This number was again similar to household recipients we surveyed in a calendar study from December 2010. • Thirty‐seven percent of businesses reported having one advertising calendar • Twenty‐four percent had two advertising calendars • Eight percent had three advertising calendars • Three percent had four calendars • Four percent had five or more calendars © 2011 Promotional Products Association International. All material in this report is proprietary and may not be reproduced in any form without the written permission of PPAI. 25
• Of those who had a printed calendar at work, we know that 76 percent had an advertising calendar. But we also know that if we looked at the entire sample of businesses surveyed regardless of whether they had a printed calendar or not, 59.4 percent of the sample (or 624 businesses out of the 1,050 surveyed) had one or more advertising calendars in their office/ workspace that they had received as a complimentary gift. In other words, almost six out of 10 businesses surveyed had an advertising calendar. In the 1981 study sponsored by the Calendar Advertising Council, 45 percent of respondents had reported receiving an advertising calendar as a complimentary gift. Another 40 percent had calendars supplied by the company they worked for. Evidently, today there are more advertising calendars present in the workplace than in the past. Also since most companies have calendars on their computers, it is more than likely that fewer companies give their employees calendars as they did in 1981. So how effective are advertising calendars? © 2011 Promotional Products Association International. All material in this report is proprietary and may not be reproduced in any form without the written permission of PPAI. 26
Page 1 and 2: Promotional Products Association In
Page 3 and 4: Perception Of Effectiveness Of Givi
Page 5 and 6: Printing A Calendar Off The Compute
Page 7 and 8: The Primary Calendar: For 32 percen
Page 9 and 10: Introduction It just seemed like th
Page 11 and 12: In yet another calendar study under
Page 13 and 14: This calendar study attempts to ans
Page 15 and 16: Sixteen percent of respondents repo
Page 17 and 18: Types Of Calendars Referred To At t
Page 19 and 20: Printing A Calendar Off The Compute
Page 21 and 22: Preference Of Portable Calendars Ve
Page 23 and 24: Location Of Printed Calendars In Th
Page 25: calendar. We also tried to gauge re
Page 29 and 30: • Amost five out of 10 recipients
Page 31 and 32: The following table has results of
Page 33 and 34: So Who Were The Advertisers On The
Page 35 and 36: Kinds Of Industries That Had Given
Page 37 and 38: • 16 percent had obtained one cal
Page 39 and 40: • When looking at the responses,
Page 41 and 42: We also thought it would be interes
Page 43 and 44: • The chart above shows that the
Page 45 and 46: If you do the math, here is what yo
Page 47 and 48: associates, replacement calendars,
Page 49 and 50: The Ideal Printed Calendar Importan
Page 51 and 52: • The monthly calendar with a pag
Page 53 and 54: • Twenty‐four percent of busine
Page 55 and 56: 30. Unless I get one as a promotion
Page 57 and 58: 88. I need a new date book for 2011
Page 59 and 60: • 41 percent of the respondents s
Page 61 and 62: • Eight percent had been giving o
Page 63 and 64: Title • Exactly half the responde
Page 65 and 66: Education Respondents were asked th
Page 67 and 68: Summary, Conclusions And Implicatio
Page 69 and 70: When asked what advertising calenda
Page 71 and 72: Appendices Business Calendar Survey
Page 73 and 74: Calendar in diary Pocket calendar
Page 75 and 76: Page 5 - Question 22 - Rating Scale
Page 77 and 78:
Page 7 - Question 35 - Rating Scale
Page 79 and 80:
Other (please specify) Page 9 - Que
Page 81 and 82:
Page 13 - Question 55 - Choice - On
Page 83 and 84:
Page 16 - Question 65 - Choice - On
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