A Study Of Calendar Usage In The Workplace 2011 - Promotional ...

• Amost five out of 10 recipients (48.8 percent) reported referring someone else to the advertiser
on the calendar.
So what about those who had received two advertising calendars? How did they do?
Group 2: Those households that had two advertising calendars in their possession:
One hundred and ninety‐four respondents had at least two advertising calendars in their
office/workspace. Of this group:
• Almost eight out of 10 (77.7 percent) recipients of ad calendars remembered the name of
Company One and almost six out of 10 (63 percent) could recall the name of Company Two.
• Seven out of 10 (72.7 percent) recipients remembered the product or service of Company One
and six out of 10 (65.5 percent)could recall the product/service of Company Two
• 82.5 percent of recipients had previously done business with Company One and 71.6 percent
with Company Two.
• 83.5 percent of recipients plan to do business in the future with Company One and 71.1 percent
with Company Two.
• 66.5 percent of recipients had a more favorable impression of Company One and 57.7 percent
of recipients of Company Two.
• 55.2 percent of recipients reported referring someone else to Company One and almost 42.8
percent to Company Two.
The numbers above speak extremely well for calendars as an ad medium plus speak well for the use of
ad calendars for repeat business, good will and referral – key ingredients in any advertising campaign.
Group Three: Those households that had three advertising calendars in their possession:
Sixty‐nine business respondents reported having three advertising calendars in the office or workspace.
Of this group:
• 78 percent could remember the name of Company One, 71 percent could remember the name
of Company Two and 59.4 percent could remember the name of Company Three
• 72.5 percent could remember the type of product or service advertised on the calendar given by
Company One, 66.2 percent could remember the product or service of Company Two and 56.5
percent could remember the product or service of Company Three.
© 2011 Promotional Products Association International. All material in this report is proprietary and may not be reproduced in any form without the written permission of PPAI.
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