A Study Of Calendar Usage In The Workplace 2011 - Promotional ...

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What Is The Approximate Value Of The Advertising Calendar Given Out By The Company Based on the responses above, more than half the respondents believe the cost of the calendar given out by their companies fall within the range of $1 to $4.99. Another 20 percent believee the cost ranges from $5 to $7.99. Fourteen percent believe it ranges from $8 to $10.99 and nine percent believe it ranges from $11 to $14.99. Only three percent believe it costs more than $20. Number Of Years The Company Has Been Giving Out Advertising Calendars • Of the 12 percent of companies that gave away advertising calendars, 35 percent had done so for more than 10 years. © 2011 Promotional Products Association International. All material in this report is proprietary and may not be reproduced in any form without the written permission of PPAI. 59
• Eight percent had been giving out calendars for eight to 10 years • 21 percent had been givingg out calendars for five to seven years • 222 percent had been givingg out calendars two to four years • Six percent had given calendars for one year and eight percent didd not know. **Keep in mind that only 12 percent of companies gave out advertising calendars so cell sizes on these questions are small. Perception Of Effectiveness Of Giving Out Advertising Calendars: We asked respondentss if they thought that the practice of giving out promotional calendars was effective for their company. This was asked of only those respondents that stated that their company gave out advertising calendars. • 46 percent of respondents thought that the practice of giving out advertising calendars was either very effective or extremely effective • 34 percent thought it was somewhat effective • Only seven percent were leaning toward ineffectiveness • Twelve percent had no idea It is not surprising thatt 12 percent had no idea. Some respondents may not even know if their companies even measure or calculate the ROI on calendars given out as promotional products. © 2011 Promotional Products Association International. All material in this report is proprietary and may not be reproduced in any form without the written permission of PPAI. 60
Page 1 and 2:
Promotional Products Association In
Page 3 and 4:
Perception Of Effectiveness Of Givi
Page 5 and 6:
Printing A Calendar Off The Compute
Page 7 and 8:
The Primary Calendar: For 32 percen
Page 9 and 10: Introduction It just seemed like th
Page 11 and 12: In yet another calendar study under
Page 13 and 14: This calendar study attempts to ans
Page 15 and 16: Sixteen percent of respondents repo
Page 17 and 18: Types Of Calendars Referred To At t
Page 19 and 20: Printing A Calendar Off The Compute
Page 21 and 22: Preference Of Portable Calendars Ve
Page 23 and 24: Location Of Printed Calendars In Th
Page 25 and 26: calendar. We also tried to gauge re
Page 27 and 28: • Of those who had a printed cale
Page 29 and 30: • Amost five out of 10 recipients
Page 31 and 32: The following table has results of
Page 33 and 34: So Who Were The Advertisers On The
Page 35 and 36: Kinds Of Industries That Had Given
Page 37 and 38: • 16 percent had obtained one cal
Page 39 and 40: • When looking at the responses,
Page 41 and 42: We also thought it would be interes
Page 43 and 44: • The chart above shows that the
Page 45 and 46: If you do the math, here is what yo
Page 47 and 48: associates, replacement calendars,
Page 49 and 50: The Ideal Printed Calendar Importan
Page 51 and 52: • The monthly calendar with a pag
Page 53 and 54: • Twenty‐four percent of busine
Page 55 and 56: 30. Unless I get one as a promotion
Page 57 and 58: 88. I need a new date book for 2011
Page 59: • 41 percent of the respondents s
Page 63 and 64: Title • Exactly half the responde
Page 65 and 66: Education Respondents were asked th
Page 67 and 68: Summary, Conclusions And Implicatio
Page 69 and 70: When asked what advertising calenda
Page 71 and 72: Appendices Business Calendar Survey
Page 73 and 74: Calendar in diary Pocket calendar
Page 75 and 76: Page 5 - Question 22 - Rating Scale
Page 77 and 78: Page 7 - Question 35 - Rating Scale
Page 79 and 80: Other (please specify) Page 9 - Que
Page 81 and 82: Page 13 - Question 55 - Choice - On
Page 83 and 84: Page 16 - Question 65 - Choice - On
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