A Study Of Calendar Usage In The Workplace 2011 - Promotional ...

• Fifty‐two percent of respondents keep their calendars at the end of the
year to refer
back to
it. Among the household
respondents from our parallel study from December
2010, we found that 46 percent kept their calendars to refer back to it. The fact that 52
percent of businesss respondentss keep their calendars to refer back to comes as no
surprise as they probably kept their calendars because they documented work‐related
information. The calendar essentially serves as a paper trail for some who want to look
at the year in review
or as an archive of sorts.
• Thirty‐five percent of respondents kept the calendar for information on the calendar. A
lot of advertising calendars provide useful information in the calendar which makes
it a
useful tool for ready reference year after year. Advertising
suppliers have become
creative in the information they include in desk calendars so that they get repeat
exposure their ads.
• Twenty‐five percent keep their calendars because of the pictures on it. Calendars have
always
served a dual function in that they are
useful tools
to notate daily schedules,
appointments and other important information but they also serve as art.
• Twenty‐two percent put sticky notes on the calendar to add to it, thereby expanding the
space to add more information.
• Eleven
percent keep the calendar to create informal annual reports from it.
• Three percent reported that they have not used a printed
calendar at all.
© 2011 Promotional Products Association International. All material in this report is proprietary and may not be reproduced in any form without the written permission of PPAI.
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