A Study Of Calendar Usage In The Workplace 2011 - Promotional ...

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When reviewing the most common type of calendar mentioned under “other”, we noted that it was a pocket calendar. Suppliers of advertising calendars should take note that of all the calendar types used. The wall calendar still has the greatest appeal to respondentss in a business environment. In the 2000 study by Belotti and Smith, it was found that there was an apparent preference for paper. Interviews with respondents in that study found that there was a general preferencee for paper as it was easily accessiblee and “in the way” in an appropriate context. Paper calendars provided for quick and ready referencee and did not require the user to “open up” a calendar on the computer and did not requiree time for retrieving or inputting of information. Calendars Currently Present In The Office That Were Gifted By the Company In Which They Are Employed Or Purchased By The Employee: We were curious to see how many printed calendars currently present in the office were received as gifts from the company in which respondents were employed. © 2011 Promotional Products Association International. All material in this report is proprietary and may not be reproduced in any form without the written permission of PPAI. 35
• 16 percent had obtained one calendar from their company and 8 percent had received two or more calendars. We also checked to see how many people who had printed calendars at their desk or workplace had also purchased a calendar. It turns out that a third of the respondents in the workplace do indeed purchase calendars. This certainly indicates an opportunity for those giving out advertising calendars. • 67 percent of respondents stated thatt they had not purchased the printed calendar they had in the workplace. © 2011 Promotional Products Association International. All material in this report is proprietary and may not be reproduced in any form without the written permission of PPAI. 36
Page 1 and 2: Promotional Products Association In
Page 3 and 4: Perception Of Effectiveness Of Givi
Page 5 and 6: Printing A Calendar Off The Compute
Page 7 and 8: The Primary Calendar: For 32 percen
Page 9 and 10: Introduction It just seemed like th
Page 11 and 12: In yet another calendar study under
Page 13 and 14: This calendar study attempts to ans
Page 15 and 16: Sixteen percent of respondents repo
Page 17 and 18: Types Of Calendars Referred To At t
Page 19 and 20: Printing A Calendar Off The Compute
Page 21 and 22: Preference Of Portable Calendars Ve
Page 23 and 24: Location Of Printed Calendars In Th
Page 25 and 26: calendar. We also tried to gauge re
Page 27 and 28: • Of those who had a printed cale
Page 29 and 30: • Amost five out of 10 recipients
Page 31 and 32: The following table has results of
Page 33 and 34: So Who Were The Advertisers On The
Page 35: Kinds Of Industries That Had Given
Page 39 and 40: • When looking at the responses,
Page 41 and 42: We also thought it would be interes
Page 43 and 44: • The chart above shows that the
Page 45 and 46: If you do the math, here is what yo
Page 47 and 48: associates, replacement calendars,
Page 49 and 50: The Ideal Printed Calendar Importan
Page 51 and 52: • The monthly calendar with a pag
Page 53 and 54: • Twenty‐four percent of busine
Page 55 and 56: 30. Unless I get one as a promotion
Page 57 and 58: 88. I need a new date book for 2011
Page 59 and 60: • 41 percent of the respondents s
Page 61 and 62: • Eight percent had been giving o
Page 63 and 64: Title • Exactly half the responde
Page 65 and 66: Education Respondents were asked th
Page 67 and 68: Summary, Conclusions And Implicatio
Page 69 and 70: When asked what advertising calenda
Page 71 and 72: Appendices Business Calendar Survey
Page 73 and 74: Calendar in diary Pocket calendar
Page 75 and 76: Page 5 - Question 22 - Rating Scale
Page 77 and 78: Page 7 - Question 35 - Rating Scale
Page 79 and 80: Other (please specify) Page 9 - Que
Page 81 and 82: Page 13 - Question 55 - Choice - On
Page 83 and 84: Page 16 - Question 65 - Choice - On

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