A Study Of Calendar Usage In The Workplace 2011 - Promotional ...

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Page 1 - Question 4 - Choice - One Answer (Bullets) How often do you use the calendar on a computer? (Please check one.) [Mandatory] Once a day 2 to 4 times a day 5 to 8 times a day More than 9 times a day A few times a week Once a week Once a month Never Other, (if you check this, please specify) Page 1 - Question 5 - Choice - One Answer (Bullets) Have you ever printed a calendar from a computer? [Mandatory] Yes No Page 1 - Question 6 - Choice - One Answer (Bullets) How often do you use the calendar on your phone? (Please check one.) [Mandatory] Once a day 2 to 4 times a day 5 to 8 times a day More than 9 times a day A few times a week Once a week Once a month Never Other, (if you check this, please specify) Page 1 - Question 7 - Choice - One Answer (Bullets) For which of the following types of calendars do you have a preference? (Please check one.) [Mandatory] A portable calendar A calendar that is affixed at a central location Like to use both in conjunction with each other Page 2 - Heading SECTION 2: PRINTED CALENDARS AND ADVERTISING CALENDARS Note: An advertising calendar is one that is customized and imprinted usually with a company name, logo and contact information. These calendars are promotional in nature and are typically given out for free by a company to its customers, vendors and sometimes even its employees. Page 2 - Question 8 - Choice - Multiple Answers (Bullets) [Mandatory] Which of the following types of advertising calendars are you most likely to keep and use if you receive a complimentary calendar? (Please check all those that apply.) Wall calendar Magnetic calendar Desk calendar Calendar in day planner © 2010 Promotional Products Association International. All material in this report is proprietary and may not be reproduced in any form without the written permission of PPAI.
Calendar in diary Pocket calendar Wallet calendar None Page 2 - Question 9 - Yes or No Do you enjoy receiving an advertising calendar as a complimentary gift? [Mandatory] Yes No Page 2 - Question 10 - Choice - One Answer (Bullets) Do you have a printed calendar (wall, desk, magnetic or calendar in day planner/diary) in your office or workplace? [Mandatory] Yes No [Skip to 10] Page 3 - Question 11 - Choice - One Answer (Drop Down) How many printed calendars do you have in your office/work place? Please select the appropriate number below: [Mandatory] 1 2 3 4 5 6 7 8 9 10 or more Page 3 - Question 12 - Choice - Multiple Answers (Bullets) Where in your office/workplace do you keep a printed calendar? (Please check all that apply.) [Mandatory] Calendar on your office/workplace wall Calendar on wall in common area A desk calendar on your desk A desk blotter calendar on your desk A calendar in your day planner or diary A pocket calendar A wallet calendar Other (please specify) Page 3 - Question 13 - Choice - One Answer (Bullets) How many of the printed calendars in your office/workplace were given to you by a business as an advertising calendar? (i.e., a complimentary advertising or promotional calendar with company name and contact information etc.) (Please check one.) [Mandatory] None [Skip to page 10] 1 [Skip to page 4] 2 [Skip to page 5] 3 [Skip to page 6] 4 [Skip to page 7] 5 or more [Skip to page 8] © 2010 Promotional Products Association International. All material in this report is proprietary and may not be reproduced in any form without the written permission of PPAI.
Page 1 and 2:
Promotional Products Association In
Page 3 and 4:
Perception Of Effectiveness Of Givi
Page 5 and 6:
Printing A Calendar Off The Compute
Page 7 and 8:
The Primary Calendar: For 32 percen
Page 9 and 10:
Introduction It just seemed like th
Page 11 and 12:
In yet another calendar study under
Page 13 and 14:
This calendar study attempts to ans
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Sixteen percent of respondents repo
Page 17 and 18:
Types Of Calendars Referred To At t
Page 19 and 20:
Printing A Calendar Off The Compute
Page 21 and 22: Preference Of Portable Calendars Ve
Page 23 and 24: Location Of Printed Calendars In Th
Page 25 and 26: calendar. We also tried to gauge re
Page 27 and 28: • Of those who had a printed cale
Page 29 and 30: • Amost five out of 10 recipients
Page 31 and 32: The following table has results of
Page 33 and 34: So Who Were The Advertisers On The
Page 35 and 36: Kinds Of Industries That Had Given
Page 37 and 38: • 16 percent had obtained one cal
Page 39 and 40: • When looking at the responses,
Page 41 and 42: We also thought it would be interes
Page 43 and 44: • The chart above shows that the
Page 45 and 46: If you do the math, here is what yo
Page 47 and 48: associates, replacement calendars,
Page 49 and 50: The Ideal Printed Calendar Importan
Page 51 and 52: • The monthly calendar with a pag
Page 53 and 54: • Twenty‐four percent of busine
Page 55 and 56: 30. Unless I get one as a promotion
Page 57 and 58: 88. I need a new date book for 2011
Page 59 and 60: • 41 percent of the respondents s
Page 61 and 62: • Eight percent had been giving o
Page 63 and 64: Title • Exactly half the responde
Page 65 and 66: Education Respondents were asked th
Page 67 and 68: Summary, Conclusions And Implicatio
Page 69 and 70: When asked what advertising calenda
Page 71: Appendices Business Calendar Survey
Page 75 and 76: Page 5 - Question 22 - Rating Scale
Page 77 and 78: Page 7 - Question 35 - Rating Scale
Page 79 and 80: Other (please specify) Page 9 - Que
Page 81 and 82: Page 13 - Question 55 - Choice - On
Page 83 and 84: Page 16 - Question 65 - Choice - On
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