Toronto 2007 Program - Esthétique Spa International

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Conferences & Workshops 24 A Brand New Program... The conferences and workshops presented at ESI’s Trade Event have been carefully selected to cover a wide range of subjects of interest for professionals and managers working in the beauty and wellness industry. World class speakers and renowned experts share their knowledge and savoir-faire to help you attain your growth objectives—both your own and your company’s. To help you plan your Trade Show experience, we have divided the conferences and workshops into five targeted themes, thus allowing you to custom-design the educational part of your visit according to your specific needs and interests. To r o n t o 2 0 0 7 Sales & Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .p. 25 Knowledge and strategies that pay off! Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .p. 29 Solutions to the daily challenges of doing business Treatments & Techniques . . . . . . . . . . . . . . . . . . . . . . . . . .p. 35 Enlightening presentations and demonstrations Skin Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .p. 43 Valuable knowledge to better serve your clientele Equipment & Technology . . . . . . . . . . . . . . . . . . . . . . . . . .p. 49 The latest and hottest devices on the market 1 ( 8 6 6 ) 7 7 2 - 7 4 6 9
| Robert Cass .. | Julie Adamo Cass Canada Founded by principals Robert Cass and Julie Adamo Cass, Spaformation consults and services the spa and wellness community. With a combined 40 years of successful hospitality and spa experience Julie and Rob translate their wide range of .nowledge into practical and insightful lectures infused with enthusiasm and energy. Julie has had a life long passion for wellness that called her to bridge her corporate experience to the spa industry. She is a certified esthetician and spa director and has opened and operated first class spas in Canada and the United States. She trains in s.incare, body therapies, manicures, pedicures, hot stone massage and cha.ra balancing. Julie has gone on to receive certifications as a yoga instructor and a Rei.i practitioner and utilizes this to facilitate wellness retreats. Rob has excelled at various senior management positions throughout the hospitality business and has made spas the focus of his wor.. Properties he has led have earned numerous awards including multiple recipients of Canada’s 50 Best Managed Private Companies award. Rob was a founder, Director and Vice President of Premier Spas of Ontario. As part of his ongoing dedication to wellness, Rob has become a certified facilitator, yoga instructor and Rei.i practitioner. Spaformation is dedicated to the growth and continued education of the spa industry. .he firm offers many training courses across the nation from spa reception training and retail sales to a 4-day intensive management course. SUNDAY 10:30 a.m. Room 204 • Make the Media Work for You! It is good when you can tell people how great you are. It is fantastic when someone else says how great you are! It’s not roc.et science and every operator can do it, you just need to .now how. .a.e the mystery out of the media and learn the .ey terms, practices and strategies of how to execute your own public relations program. See how this low cost effort can yield amazing results! MONDAY 2:30 p.m. Room 204 • Retail Sales: The Key to Your Profits! .he number of services is limited by the number of treatment rooms and the number of staff. Is there any limit to retail? .here shouldn’t be. .he only limit is the retail sales mindset, strategy, execution and measurement. Attend this seminar and learn the .ey sales practices that you need to implement in order to achieve the most efficient and profitable retail operation in your spa. Sales & Marketing S t a r S p e a k e r s | Simon St-Hilaire Canada Simon St-Hilaire has been a full-time spea.er in strategic sales, customer relations, and sales management for close to 15 years. Over 450 businesses have as.ed him to provide customized training, and he has achieved an astonishing rate of repeat contracts, a sign of a high level of satisfaction with his services. Many prestigious companies such as .he Montreal Canadiens, Bombardier, Harley-Davidson, Iris - .he Visual Group, Wal-Mart, Honda Canada, Laboratoire Dr Renaud, National Ban., FBN, BMO, RBC, Clarins and many more have chosen him to train their employees. He is responsible for .nglish-language training and has been regularly engaged for presentations in Ontario, Newfoundland, New-Scotia, New- Brunswic., Alberta, British Columbia and the United States. Always loo.ing for new ideas and trends, he dedicates an average of 10 hours a wee. reading reference wor. in boo.s, magazines and the Internet. His sense of humour, his charisma and his astonishing ability to handle groups ma.e Simon St-Hilaire an outstanding spea.er in any venue. MONDAY 9:30 a.m. Room 204 • Increase Your Sales Selling is the art of leading the client to buy with proper probing. .oo often, salespersons offer solutions based on their own preferences or their own needs or even according to their own financial situation by neglecting their clients’ concerns and even their priorities. Learn how to convince your clients that your products or services are best for them. | Brenda L. Turino Canada Brenda .urino has spent over 30 years becoming a mar.eting maniac, overflowing with creative ideas and visions for future endeavours. Since 1995 she has owned BL. Mar.eting Inc., a company specializing in creative and innovative solutions for her clients. In 2005 she founded the Women’s Growth Networ., a gathering place for women of various lifestyles to share their .nowledge and experiences with each other. As a .eynote spea.er and wor.shop facilitator, Brenda spreads her infectious energy to inspire women to .eep focused on their own personal growth, self-actualization and wellness. .he exclusive monthly e-zine Go, Girl, GROW provides the vehicle to gather, grow, laugh and learn. Come join us as we experience this journey of life together. SUNDAY 9:30 a.m. Room 205-D • Come Play....Marketing Bingo! Learn 36 mar.eting tips in 50 minutes. .hat’s the “full card challenge” Brenda .urino of BL. Mar.eting Inc. gives her audience. It stimulates business owners to realize there are dozens of way to mar.et any business. Playing Bingo was never so informative or interactive. Come out and play and learn. w w w . s p a - s h o w . c o m 2
Page 1 and 2: Esthétique International The Only
Page 3 and 4: To r o n t o 2 0 0 7 Trade Show Hig
Page 5 and 6: Sales .. Mar.eting Management .reat
Page 7 and 8: Sales & Marketing Management Treatm
Page 9: Printed in Canada Esthétique SPA I
Page 12 and 13: Esthétique SPA International TORON
Page 14 and 15: illuminating the way to health and
Page 16 and 17: We invite you to look at the world
Page 18 and 19: The International Dermal Institute
Page 20 and 21: TORONTO 2007 20 Tuesday, April 24,
Page 22 and 23: 22 Whether they’ve become Trade S
Page 26 and 27: Sales & Marketing 26 C o r p o r a
Page 28 and 29: Visit us @ Booth 1817 (RF seminar w
Page 30 and 31: 30 S t a r S p e a k e r s | Doug C
Page 32 and 33: Xxxxxxx Management Xxxxxxxx 2 S t a
Page 35 and 36: To r o n t o 2 0 0 7 | Jeannie Boni
Page 37 and 38: SUNDAY 2:30 p.m. Room 205-D • Abr
Page 39 and 40: MONDAY 10:30 a.m. Room 205-B • Sh
Page 41 and 42: en Vogue Sculptured Nails Systems I
Page 43 and 44: Jane Iredale Mineral Cosmetics | Ru
Page 45 and 46: OxyBeauty | Dr. Yuriy Dolzhykov Can
Page 47 and 48: Youthful, Beautiful Skin Can be You
Page 49 and 50: MONDAY 1:30 p.m. Room 202-A • All
Page 51 and 52: Fribad Cosmetic Group GmbH / Biodro
Page 53 and 54: 1-800-547-4767 Booth 1219
Page 55 and 56: To r o n t o 2 0 0 7 BME | Danciu P
Page 57 and 58: nexGen Lasers Inc. | Dr. Amber Brow
Page 59 and 60: See us at booth #1709
Page 61 and 62: *Applicable to all courses from May
Page 63 and 64: Monday, April 23rd, 2:30 p.m. Room
Page 65 and 66: Esthetics To r o n t o 2 0 0 7 List
Page 67 and 68: Lightsheer ........................
Page 69 and 70: naturmed By Cristina D ............
Page 71 and 72: Multi Function Super Sonic Machine
Page 73 and 74: en Vogue Sculptured nail Systems In
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France Laure ......................
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Cirrus 900 ........................
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Canada’s leader in aesthetic solu
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that takes an entirely global view
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See us at Booth # 623
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List of Exhibitors Bio Sculpture Na
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List of Exhibitors Devon Canada Inc
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List of Exhibitors Germiphene Corpo
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Booth #1411
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Booth #501 Booth #407
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Booth #627 Tel. 450.441.9200 Toll f
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F L O O R P L A N 100 102 106 108 1
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