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THE 10<br />
COMMANDMENTS<br />
OF A<br />
GOOD<br />
BUSINESS<br />
NAME<br />
by: Anne Carter<br />
Like an individual’s given name, a business name is an identity. Naming your business is one of the<br />
toughest parts of starting a business mainly because you’ll be known under this name from the start<br />
until you, hopefully not, end your business. Your business will have to live, figuratively speaking, under<br />
this given name. A business is like a new born child. You have to give it a name. When you give it a<br />
name that doesn’t exactly fit your business, it would be just like naming a kid with a wrong name too.<br />
A business name doesn’t exactly make up for serious deficiency in your business operations or help you<br />
avoid selling. But a business name is everything and nothing. Getting the right business name will help<br />
distinguish you from a sea of bland competitors, provide your customers with a reason to hire you, and<br />
aid in the branding of your company. Apply these 10 commandments when choosing a name for your<br />
business.<br />
�e golden rule for every business man is this: “Put yourself in your customer’s place. – Orison Swe� Marden<br />
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