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THE FRESH SIDE TO STUDENT LIFE SCREAM YOUTH MARKETING EXPERTS VIBES Need help tapping into the student market? Looking for new recruits? Access to 1.2 million students 63 campuses across SA Email: info@studentbrands.co.za Tel: 011-202-8300 LET US HELP YOU NOW WWW.STUDENTBRANDS.CO.ZA 4 �� BRANDS
FROM THE EDITOR The month of October certainly cruised by. Perhaps because of the goals I have set for the year 2012 and still haven’t met, time seems to be racing. I look back at the year and realize that I haven’t gotten to where I intended to be yet. Some of my goals changed during the course of the year, for the best I presume. As December approaches, I am both filled with excitement and fear. Excitement for the festivities. Fear for the coming year. What will the coming year have in store for me or rather what do I have in store for the coming year. I have just gone through a hectic week. I had no idea that starting a magazine, I would have to go through so many meetings and so much travelling. The initial picture I had in my head was of me sitting behind a desk, a computer in front of me and all I had to do was type. There is nothing as difficult as trying to convince a start-up entrepreneur to share their idea with everyone. They are always so suspicious, possibly are afraid that their idea might be stolen and used somewhere else. While this may be true, they however fail to realize that the vision they have for their business will never be the same as the next person’s vision for a similar company. Therefore the implementation will certainly be different. I believe start-up entrepreneurs should have more faith and be more forthcoming about their ideas and get them out there. Besides what better way to start than to start (take the first step)? As soon as your idea is out there, people notice and are aware of you and your business. Sigh Magazine seeks to profile as many start-up companies so as to give them the necessary exposure to the market. To be profiled email: editor@sighmagazine.co.za Cheers Charmaine Mukasa Twitter Facebook www.sighmagazine.co.za �� ISSN 2219-69867 Publisher SIGH MEDIA CROSSING BOUNDARIES Editor Charmaine Mukasa editor@sighmagazine.co.za Contributing Writers Kaya Couter Thandisizwe Mgudlwa Nokukhanya Gumede Si Ekin Thulani Allen Ngwenya Kgosiemang Esau Moloko, Frank Ricard Anne Carter Photographer Kaya Couter kaya_2003@musician.org Graphic Design & Layout Trust Molai trustm@sighmagazine.co.za Advertising 076 388 4421 advertise@sighmagazine.co.za
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Page 11 and 12: Bits and pieces Business Connexion
Page 13 and 14: Offering you � Brown Bag Breakfas
Page 15 and 16: About Allen T Trading ALLEN T T�D
Page 17 and 18: THE STORY: Since 1999 Si Ekin has d
Page 19 and 20: Who is Phila Nhleko? Phila Nhleko i
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Page 27 and 28: 1. Take Naming Seriously Naming you
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