sighnov

Your small business has growth
p o t e n t i al
Gone are the days where a good
services or products sells itself.
Yes, one could argue that its
not completely gone, but relying on
this method will keep your business
small, infact you might be kicked out of
business from �erce competitor. �at is
why marketing has become an essential
part of sustaining and developing
businesses in today’s world. Lots of
people dislike selling, infact; I personally
do not enjoy selling. But if you enjoy
what you do and know can see its impact
in the lives of others, you will get o� your
backside with joy and go out there telling
everyone about your business.
So if marketing is very important and
each and every business owner is doing
it, how can one increase their chances
of gathering e�ective leads through
marketing?
Talk to more people daily about
the solutions you offer
Don’t talk about what you do, but exactly
how your product/service resolves a
problem. Starting is always a daunting
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process, but remember as your do it
daily, it gets easier and becomes more
productive. So you can start with a
small but targeted number of potential
customers/Clients. For example, your
end target may be to talk to atleast 100
people everyday; you can start with 15
people, then increase or exceed your
target number, as you get be�er. �e
more customers you talk to about the
help your business can provide, the
greater your chances of ge�ing more
customers.
Attend as many business and
networking occasions as possible
You should a�end good and targeted
networking events; or you can organise
your own-targeted networking
events. Business is about constructing
relationships, networks and trust.
People will most likely do business with
someone they know and trust, and will
also recommend their friends to your
business due to the relationship they
have built with you. Nonetheless, you
need to use your time wisely, so plan
your week e�ective and make sure that
participating in networking activities
do not a�ect providing an e�cient and
timely product/service to your current
client, simply because good service
means repeat business. �erefore, plan
to a�end events during your idle/less
hectic hours and work at your busy
hours. Keep it balanced!
Don’t spam people with selling
I used to be part of several small
company groups on Facebook, but have
recently removed myself from all of these
groups because of the constant selling.
I know the owners/administrators
of these group must have set up the
groups for like-minded business owners
to network, post questions and share
advice of everyday business issues,
however, other members have screwed it
up with constant spamming. �ey don’t
contribute, but simply advertise and
sell their products/services. �e simple
truth is, no one wants to be sold to all the
time. So please create genuine business
relationships, be a listener. When you
a�end business activities, talk less about
yourself business, rather ask questions.
�e advantage of asking questions is that
To think creatively, we must be able to look afresh at what we normally take for granted. – George Kneller