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BOOK REVIEW FORGOTTEN FUNDAMENTALS WHY BROAD BASED BLACK ECONOMIC EMPOWERMENT DOES NOT WORK SIBUSISO NKOSI Ever since the Broad Based Black Economic Empowerment framework was established, it has received numerous criticisms from various members of society. Independent BBBEE Practitioner, Sibusiso Nkosi, carries that criticism forward with his new book. Titled ”Forgotten Fundamentals: Why Broad Based Black Economic Empowerment Does Not Work”, the book provides an analysis based on factors and elements of why BBBEE has not made the impact it was intended to make. ”The biggest problem is the BEE scorecard and how businesses chase the targets and points”, said Sibusiso Nkosi. ”This results in businesses implementing BEE compliance strategies that do not empower the previously disadvantaged individuals but they still score points on their scorecards.” Although the book is not written to delve deeper into the analysis of these factors, it provides a clear platform for the stakeholders to engage in the issues outlined. ”The fundamentals of BBBEE are simple; equality, fairness and sustainability. That is what we should be seeking to achieve.” expressed a passionate Mr. Nkosi. Although most of the arguments about BBBEE circle around 2 �� Ownership, there are other critical areas such as Employment Equity, Skills Development and Enterprise Development that need to be focused on. In the book, the author has deliberately excluded arguments regarding Ownership citing ”they are already receiving enough attention” ”The beneficiaries of BBBEE are not only rich business people. It is communities as well as people that are employees.” he explained. ”That is what I wanted to focus on, how these people have been left out of the benefit basket and the dire results that this may possess.” Forgotten Fundamentals: Why Broad Based Black Economic Empowerment Does Not Work, is now available online for purchase on Sibusiso Nkosi’s newly developed website, www.bbbeeinfo.co.za. Also see his blog www.bbbeematters.blogspot.co.za and follow @ SibusisoBEE on twitter. More Info: http://bbbeeinfo.co.za SMS SIGH TO 45813 AND STAND A CHANCE TO WIN ONE OF THE THREE BOOKS TITLED FORGOTTEN FUNDAMENTALS WRITTEN BY SIBUSISO NKOSI ��
�� CONTENTS 02 Book Review: Forgotten Fundamentals 05 Letter from the editor 06 Financial Education & Training In The Struggle For Economic Freedom 08 Corporate Governance In South Africa 10 Bits and pieces 12 Profile: Karabo Sepharatla 14 Thulani Allen Ngwenya 16 365 Talks in one year to random strangers: Si Ekin 18 Green is the future: Phila Nhleko 23 Tips on how to run a successful company 24 Getting your business to grow: Lead generation 25 Boosting your negotiation skills 26 The 10 commandments of a good business name 28 Effectiveness: The greatest word in small business leadership 30 Your small business has growth potential 32 Sigh Magazine Business Pages �� 3
Page 1: success is within Sigh Magazine Oct
Page 5 and 6: FROM THE EDITOR The month of Octobe
Page 7 and 8: debt servicing index dropped from 5
Page 9 and 10: the shareholder with the overall pe
Page 11 and 12: Bits and pieces Business Connexion
Page 13 and 14: Offering you � Brown Bag Breakfas
Page 15 and 16: About Allen T Trading ALLEN T T�D
Page 17 and 18: THE STORY: Since 1999 Si Ekin has d
Page 19 and 20: Who is Phila Nhleko? Phila Nhleko i
Page 21 and 22: Advertise in the Sigh Magazine and
Page 23 and 24: Tips on how to run a successful Com
Page 25 and 26: Boosting your Negotiation Skills Su
Page 27 and 28: 1. Take Naming Seriously Naming you
Page 29 and 30: The Captain of the Ship The busines
Page 31 and 32: �e great accomplishments of man h
Page 33 and 34: Sigh Magazine Gauteng SIGH MEDIA CR

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