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FROM THE EDITOR<br />
The month of October certainly cruised by. Perhaps because<br />
of the goals I have set for the year 2012 and still haven’t met,<br />
time seems to be racing. I look back at the year and realize<br />
that I haven’t gotten to where I intended to be yet. Some of<br />
my goals changed during the course of the year, for the best<br />
I presume. As December approaches, I am both filled with<br />
excitement and fear. Excitement for the festivities. Fear for<br />
the coming year. What will the coming year have in store for<br />
me or rather what do I have in store for the coming year.<br />
I have just gone through a hectic week. I had no idea that<br />
starting a magazine, I would have to go through so many<br />
meetings and so much travelling. The initial picture I had in<br />
my head was of me sitting behind a desk, a computer in front<br />
of me and all I had to do was type.<br />
There is nothing as difficult as trying to convince a start-up<br />
entrepreneur to share their idea with everyone. They are<br />
always so suspicious, possibly are afraid that their idea might<br />
be stolen and used somewhere else. While this may be true,<br />
they however fail to realize that the vision they have for their<br />
business will never be the same as the next person’s vision<br />
for a similar company. Therefore the implementation will<br />
certainly be different.<br />
I believe start-up entrepreneurs should have more faith and<br />
be more forthcoming about their ideas and get them out<br />
there. Besides what better way to start than to start (take the<br />
first step)? As soon as your idea is out there, people notice<br />
and are aware of you and your business.<br />
Sigh Magazine seeks to profile as many start-up companies so<br />
as to give them the necessary exposure to the market. To be<br />
profiled email: editor@sighmagazine.co.za<br />
Cheers<br />
Charmaine Mukasa<br />
Twitter Facebook www.sighmagazine.co.za<br />
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ISSN 2219-69867<br />
Publisher<br />
SIGH MEDIA<br />
CROSSING BOUNDARIES<br />
Editor<br />
Charmaine Mukasa<br />
editor@sighmagazine.co.za<br />
Contributing Writers<br />
Kaya Couter<br />
Thandisizwe Mgudlwa<br />
Nokukhanya Gumede<br />
Si Ekin<br />
Thulani Allen Ngwenya<br />
Kgosiemang Esau Moloko,<br />
Frank Ricard<br />
Anne Carter<br />
Photographer<br />
Kaya Couter<br />
kaya_2003@musician.org<br />
Graphic Design & Layout<br />
Trust Molai<br />
trustm@sighmagazine.co.za<br />
Advertising<br />
076 388 4421<br />
advertise@sighmagazine.co.za
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