FEI CANADA 2011 ANNUAL REPORT

FEI CANADA 2011 ANNUAL REPORT
PROFILE & COMMUNICATIONS
We have now completed our three year
strategic communications plan to bring our
media relations in house. With the help of
Christian Bellavance and the communications
team, we now have the internal capacity to
do so. One exciting media opportunity came
when Michael Conway, Chief Executive and
National President of FEI Canada, appeared
on BNN with Gordon Heard, member of FEI
Canada’s Committee on Corporate Reporting,
to discuss the impact of IFRS on Canadian
companies.
FEI Canada’s first promotional video was
presented at the Annual Conference in Ottawa,
and is now being used by our chapters as
a recruitment tool. Now available on the
FEI Canada website, this video features FEI
Canada member testimonials, explaining
why FEI Canada is an important organization
to them, their organizations, and overall to
financial executives.
FEI Canada’s social media project continues to
garner interest from members. Nearly 800
of our members have chosen to participate in
our most popular undertaking, the LinkedIn
discussion group. The group is restricted to
FEI Canada’s members in good standing,
thus preventing possible spammers and/
or advertisers from flooding the group with
unwanted promotional postings.
Our Twitter feed continues to attract interest,
and is now at more than 1,300 followers. Our
Twitter followers include many members from
the accounting community in North America
(both professional bodies and individuals),
some of our national strategic partners and
sponsors, and many other individuals and
organizations from the finance and general
business community. FEI Canada also
maintains a Facebook page with links to our
newsletters and photos from recent events.
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