A Handbook of UK Venture Capital Innovation - BVCA admin ...

DIgITAL
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Maxymiser
Nominated by Pentech Ventures
Maxymiser is Europe’s leading provider of onsite marketing solutions. The
company’s solutions and services are dedicated conversion management — the
techniques and processes of creating better web content that in turn improve the
performance of web site metrics.
Maxymiser was founded in response to a clear requirement from marketers to
have action focused technology and services to drive onsite metrics. The company
linked the generation of content in real-time to the responses of visitors to sites,
applied mathematical principles that make the generation process smarter and
statistical principles that predict current and future behaviour. Maxymiser focuses
on achieving uplift in any click metric or combination of click metrics that its clients
need to drive. The targeting technologies employed by the business make user
experience more relevant, further boosting Conversion and Retention.
Key Management Tim Brown Chief Executive Officer
Mark Simpson Managing Director
Get in Touch mark@maxymiser.com
Website www.maxymiser.com
t: +44 (0)20 7420 1800 e: bvca@bvca.co.uk w: bvca.co.uk