3PMjournal_2010s2

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3pm Journal of Digital Research & Publishing CONTENTS Magazines on or off line? 2 Aarna Hanley The Lord of the Who 12 ELISE KEELING Judging a Book by its Trailer: Media Literacy, Viral Advertising and the Novel 19 Katherine Fitzpatrick Transforming Blogs into Books 29 SOPHIE BOSCH The Power of Going Social 38 MENDEL A. BERNARDINO Social Media and Rugby: A Game of Inches 47 Tiffanny Junee The Social Consequences of Social Networking Sites: The Impact of 62 Facebook on Teenage Girls Kerry Widdup Microblog Sensation: The Growing Popularity of Tumblr 70 Emily Marquart A case study of Douban.com: an Web 2.0 online community in China 76 Guangyu Li The privacy issue on social network sites: Facebook 83 YUAN YUAN GUO Internet slang used by online Japanese anime fans 91 By Miaomiao Wei Mobile Technology: the new classroom 99 Chalida HiruntrakuL The free download in China 107 By Lu Deng Ushahidi and Crowdmap: micro-streaming as time-binding media 116 Andra Keay 1
3pm Journal of Digital Research & Publishing Magazines on or off line? Aarna Hanley UNIVERSITY OF SYDNEY Abstract A magazine?- a bound printed form of media containing print and text? Magazine, the term, is one we are all familiar with but when one begins to try to define it we run into difficulty as it represents a media form that has more differences than similarities. To complicate the matter of defining it, a recent magazine trend has been to develop an online presence. Magazine titles are no longer confined to their printed form but now coexist within the digital realm. The purpose of this paper is to analyse the relationship between the print form of a magazine title and it’s website. In addition the paper will consider how the identity of the magazine is changing due to the presence of its online counterpart. This paper is concerned with a genre of magazines publications known as independent magazines. The Independents as defined by Megan Le Masurier have an editorial focus of “under-represented manifestations of popular culture and creative work for independent producers of fashion, design, the visual arts, photography, music and film although a few are overtly political.” (2010: 4) The paper will discuss the continual importance of the printed form to a magazine’s indentity in particular refernce to the Independents. The goal of this paper is to offer a more appropriate definition of a magazine within this changing digital climate. Within the theoretical framework of media studies the paper will assess magazines digital presence through comparative textual analysis of both the print and online forms of three independent magazines AnOther, Interview and COLORS. Keywords Magazines • Digital media • Publishing • New media technology • Online media • PRINT A magazine? Our printed best friend? They reveal our desires, awaken our aspirations and feed our needs. The term, magazine, is one we are all familiar with; a printed bound book that contains text and images? The problem is when one begins to try to define the term we run into difficulty because a magazine signifies no uniform reality (Holmes, 2008). It represents a media form that has more differences than similarities. The fact magazines are now developing an online presence further complicates the matter of a definition. They are no longer confined to ink and paper now they also coexist in digital bit and bytes. 2
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3PMjournal_2010s2

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