3PMjournal_2010s2
3PMjournal_2010s2
3PMjournal_2010s2
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3pm Journal of Digital Research & Publishing<br />
Harris, R 2007, Marketing 2.0, Marketing, pg 19, viewed 10 September 2010,< http://ezproxy.library.usyd.<br />
edu.au/login?url=http://proquest.umi.com/pqdweb?did=1272102941&Fmt=7&clientId=16331&RQT=309&V<br />
Name=PQD><br />
Kaplan M and Haenlein M 2010, Users of the world, unite! The challenges and opportunities of social media,<br />
Business Horizons, Vol. 53, Issue 1, p. 59-68.<br />
Kimberly, S 2010, Major Brands sceptical of social media, Marketing, pg 3, viewed 10 September 2010, <<br />
http://ezproxy.library.usyd.edu.au/login?url=http://proquest.umi.com/pqdweb?did=1971180001&Fmt=7&cl<br />
ientId=16331&RQT=309&VName=PQD><br />
Kraft Website, 2009, The Vote is In, Vegemite Cheesybite is the People’s Choice, Kraft Website, viewed 8<br />
September 2010. <br />
Lars, P n.d, Consumer Behaviour, the psychology of marketin, USC Marshall,viewed 10 September 2010<br />
<br />
Lucy, J 2009, Social Media 101, Electrical Wholesailing, pg 22, viewed 10 September 2010, < http://ezproxy.<br />
library.usyd.edu.au/login?url=http://proquest.umi.com/pqdweb?did=1926906881&sid=1&Fmt=3&clientId=<br />
16331&RQT=309&VName=PQD><br />
Marketing Magazine 2009, New Vegemite needs new name, viewed 8 September 2010, <<br />
http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20090615_141608_5528><br />
Marketing Week 2009, Market Research: Social Media breathes life into research, pg 25, viewed 10 September,<br />
2010, < http://ezproxy.library.usyd.edu.au/login?url=http://proquest.umi.com/pqdweb?did=170307704<br />
1&Fmt=7&clientId=16331&RQT=309&VName=PQD><br />
Marketing Week, 2009, Online Market Research: Brand stories, pg 31, viewed 10 September 2010, < http://<br />
ezproxy.library.usyd.edu.au/login?url=http://proquest.umi.com/pqdweb?did=1992770761&Fmt=7&clientId<br />
=16331&RQT=309&VName=PQD><br />
New Media Age, 2009, Market Research: Branching Out, pg 27, viewed 10 September, 2010, < http://ezproxy.<br />
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RQT=309&VName=PQD><br />
New Media Age, 2009, Social Media: Advertising Opportunities, pg 30, viewed 10 September 2010,< http://<br />
ezproxy.library.usyd.edu.au/login?url=http://proquest.umi.com/pqdweb?did=1905079561&Fmt=7&clientId<br />
=16331&RQT=309&VName=PQD><br />
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