3PMjournal_2010s2

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3pm Journal of Digital Research & Publishing personal spaces with an artistís eye for detail. 23 The Selbyís website met much viewer demand and had up to 55 000 viewers a day within a few months of its launch. Todd Selby released his first book, The Selby is in Your Place in May 2010. A recognizable aesthetic of the interiors Selby chose to photograph with such a large following would not have been possible without this blog style website. Although the site doesnít use the blogís architectural infrastructure as such, Selby had an innovative idea, which might not have originated without the medium of the Internet to communicate it and the culture of blogs to provide a community of followers. Selby expanded on the ideas he had covered in his blog site by including further commentary as well as design elements around the photographs selected for publication in his book. Joe Wikert of John Wiley & Sons, Inc., said, ì[A] blog is a great way for an author to extend their book with additional information, points of view, examples, etcÖ This is a core element for the future of book publishing: I feel it will become more important to truly augment and extend the original product with other types of content delivery.î 24 Similarly, a book is also a great way for an author or blogger to extend their blog with additional information, points of view and examples into a more cohesive whole. Selbyís original idea translated well into a book and could be marketed to followers of the website as a coveted cultural product. This is especially true because Selby was able to select the most significant postings to be printed and published as a more integral whole with the addition of new material that added meaning to his blog and provided customers with further incentive to purchase his book. There is no doubt that the Internet has transformed the media landscape 25 and technological developments such as blogs have influenced content delivery and provided a new format for content delivery. Prominent academic, Clay Shirky, who specialises in digital media, has discussed the Internet and digital revolution as causing the ìlargest increase in expressive capability in human history.î 26 It is certainly true that blogs have increased expressive capabilities and possibilities as well as creating non-narrative but sequential archives. Blogs are a form of social and individual documentation and expression that are complemented well by the more tangible and finite content delivery medium of books. Therefore, the different aspects and features of blogs and books in communicating 23 About Selby 24 Nelson, M. (2006) p. 16 25 Clay Shirky: How cellphones, Twitter, Facebook can make historyî YouTube, accessed September 12, 2010 http://www.youtube.com/watch?v=c_iN_QubRs0&feature=player_embedded#! 26 Clay Shirky: How cellphones, Twitter, Facebook can make historyî YouTube, accessed September 12, 2010 http://www.youtube.com/watch?v=c_iN_QubRs0&feature=player_embedded#! 35
3pm Journal of Digital Research & Publishing knowledge and information indicates that as different means of communication they complement each other and serve different purposes of content delivery in contemporary society. The open information within and transient nature of blogs as opposed to the selectivity and permanent nature of information contained within a book means that as different means of communication with different functions and purposes they can also complement each other because of societyís different uses for them. Books are an appealing medium for authors to preserve authorial dominance through publication in print and blogs have created a new point of entry for outsiders into the book publishing industry. Additionally, blogs are increasingly providing publishers with new ideas and fresh voices by blog authors who already have a following and therefore a pre-existing market for their book. In conclusion, it is likely that the trend of blogs providing material for new books will continue and that the two forms of content delivery will become increasingly intertwined and will increasingly complement each other in the communication of information in the digital age. References Books: Cranny-Francis, A. (2005) ëVisualsí in Multimedia: texts and contexts. London: SAGE, p.27-54 Rodic, Y. (2010) Facehunter London: Thames & Hudson Schuman, S. (2009) The Sartorialist London: Penguin Selby, T. (2010) The Selby is in Your Place New York: Abrams Articles: Gomez, J. (2005). ëThinking Outside the Blog: Navigating the Literary Blogosphereí Publishing Research Quarterly, 21 (3) pp. 3-11 Nelson, M. (2006) ëThe Blog Phenomenon and the Book Publishing Industryí, Publishing Research Quarterly, 22 (2) pp. 3-27 Thompson, J.B. (2005). ëThe digital revolution and the publishing worldí. In Books in the digital age: the transformation of academic and higher education publishing in Britain and the United States. Cambridge, UK and Malden, MA: Polity Quiggin, J. (2006). ëBlogs, wikis and creative innovationí. International Journal of Cultural Studies, 9(4) p. 483 Memmott, C. (2005) ëPublishers put bloggers between the covers; Writings on Web get books noticed.î USA Today. 18 April 2005. ProQuest. New York University. Kurlantzick, J. (2005) ëA New Forum (Blogging) Inspires the Old (Books).î The New York Times. 15 December 2005. ProQuest. New York University. 36
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