3PMjournal_2010s2
3PMjournal_2010s2
3PMjournal_2010s2
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3pm Journal of Digital Research & Publishing<br />
Allen & Unwin , 1997).<br />
Cope, Bill & Mason, Dean. Eds. Markets for Electronic Book Products: Emerging<br />
Markets for Books, from Creator to Consumer (Melbourne: Common Ground<br />
Publishing, 2002).<br />
Cranny-Francis, A. Visuals in Multimedia: Texts and Contexts (London: Sage, 2005).<br />
Neill, Rosemary. “The Decline of Australian Fiction”, The Australian, 18 March 2006.<br />
Kent, Melissa. “Don’t Judge a Book By It’s trailer” Sydney Morning Herald 27 June<br />
2010.<br />
< http://www.smh.com.au/entertainment/books/dont-judge-a-book-by-its-trailer-<br />
20100626-zb1u.html><br />
PR Newswire “There Will Soon Be 7: Scholastic announces record-breaking 12 million<br />
first printing in the United States of J. K. Rowling’s Harry Potter and the<br />
Deathly Hallows ” Created March 14 2007. Viewed October 15 2010.<br />
<br />
Readon, Jamie. “Viral Marketing: Alternative Reality” Brand Strategy 23 February 2009,<br />
44-45.<br />
Teather, David. “Amazon’s E-book Milestone” The Guardian 20 July 2010.<br />
< http://www.guardian.co.uk/books/2010/jul/20/amazon-ebook-digital-saleshardbacks-us><br />
Weinman, Sarah. “Book Trailers: The Key to Successful Video Marketing” Poets &<br />
Writers 40 November 1 2008.<br />
< http://www.pw.org/content/book_trailers_key_successful_video_marketing><br />
27
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