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ETH ZURICH - ETH - Finanzen und Controlling

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Knowledge and technology transfer<br />

Walt Disney at <strong>ETH</strong> Zurich<br />

Partnerships with industry are interesting for<br />

<strong>ETH</strong> Zurich for many reasons. In 2008, <strong>ETH</strong><br />

Zurich entered into a partnership that is<br />

inspiring in every way with the Walt Disney<br />

Corporation. This means that <strong>ETH</strong> Zurich is<br />

Disney’s first research base in Europe. In the<br />

autumn, the new Disney research laboratory<br />

commenced its work in <strong>ETH</strong> Zurich premises.<br />

In order to develop the latest technologies, the US American<br />

entertainment company relies on partnerships with<br />

leading universities. This is why Disney and <strong>ETH</strong> Zurich have<br />

established a joint research laboratory in Zurich in a partnership<br />

due to last for at least five years. The laboratory<br />

carries out its research in close cooperation with the Department<br />

of Computer Science at <strong>ETH</strong> Zurich, especially the<br />

laboratory for computer graphics and computer animation.<br />

Ideal conditions: young<br />

talent and expertise at the<br />

heart of Europe.<br />

<strong>ETH</strong> Zurich is providing the premises and the infrastructure.<br />

In the medium term, up to 20 researchers will work there,<br />

financed by Disney, and Disney and the Department of<br />

Computer Science are also sharing the cost of four postgraduate<br />

positions. In addition to the actual research collaboration,<br />

highly skilled researchers and engineers from<br />

Disney will also become involved in <strong>ETH</strong> teaching by giving<br />

lectures and colloquia. “The sharing of ideas between Disney<br />

specialists and <strong>ETH</strong> researchers <strong>und</strong>er the same roof<br />

greatly benefits creativity,” says Professor Markus Gross of<br />

the Department of Computer Science and Director of the<br />

new laboratory.<br />

The laboratory at <strong>ETH</strong> will work mainly on computer animation,<br />

geometric modelling, computer photography, image<br />

generation, video processing, artificial intelligence and robotics.<br />

One focus for research, for example, will be 3D computer<br />

animation. Nowadays, cartoons such as “Toy Story”<br />

and “Finding Nemo” are based on computer animation.<br />

Even in other films, though, more and more characters or<br />

scenes are computer-generated. There is still a great deal of<br />

room for improvement in the use of computer-generated<br />

doubles for actors.<br />

Expressing emotions, for example, is still a major challenge.<br />

Being true to life here does not mean being as perfect as<br />

possible but as natural as possible. That is why the researchers<br />

in Zurich are working on using algorithms to impart<br />

lifelike facial lines to the artificial faces of their figures,<br />

which calls for complex numerical simulations. A second<br />

focus for research will be new technologies for film production,<br />

and in the longer term other <strong>ETH</strong> areas such as artificial<br />

intelligence and robotics will also contribute to the<br />

research carried out at the Disney laboratory.<br />

For Markus Gross it is obvious that <strong>ETH</strong> Zurich will benefit<br />

just as much from its partnership with the global entertainment<br />

corporation as Walt Disney will benefit from the innovative<br />

spirit at <strong>ETH</strong>. “It’s the complexity of the problems<br />

that makes Disney attractive for us. They offer unique potential<br />

for applied research,” explains Gross. “Film animations<br />

are becoming more and more sophisticated, the technology<br />

in theme parks is ever more advanced and the<br />

world’s largest sports channel ESPN is increasingly being<br />

presented using high-quality software technology – in<br />

short, innovative information technology is needed in all<br />

kinds of ways.” The associated issues, for example the management<br />

and archiving of vast quantities of data, are central<br />

not only to the entertainment industry but to many<br />

other sectors too. And, for its part, <strong>ETH</strong> offers a critical<br />

mass of talent and expertise, the like of which it would not<br />

be easy to find anywhere else in the world.<br />

Laboratory for computer graphics and computer animations:<br />

www.graphics.ethz.ch<br />

34 <strong>ETH</strong> Zurich annual report 2008

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