ETH ZURICH - ETH - Finanzen und Controlling
ETH ZURICH - ETH - Finanzen und Controlling
ETH ZURICH - ETH - Finanzen und Controlling
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Knowledge and technology transfer<br />
Walt Disney at <strong>ETH</strong> Zurich<br />
Partnerships with industry are interesting for<br />
<strong>ETH</strong> Zurich for many reasons. In 2008, <strong>ETH</strong><br />
Zurich entered into a partnership that is<br />
inspiring in every way with the Walt Disney<br />
Corporation. This means that <strong>ETH</strong> Zurich is<br />
Disney’s first research base in Europe. In the<br />
autumn, the new Disney research laboratory<br />
commenced its work in <strong>ETH</strong> Zurich premises.<br />
In order to develop the latest technologies, the US American<br />
entertainment company relies on partnerships with<br />
leading universities. This is why Disney and <strong>ETH</strong> Zurich have<br />
established a joint research laboratory in Zurich in a partnership<br />
due to last for at least five years. The laboratory<br />
carries out its research in close cooperation with the Department<br />
of Computer Science at <strong>ETH</strong> Zurich, especially the<br />
laboratory for computer graphics and computer animation.<br />
Ideal conditions: young<br />
talent and expertise at the<br />
heart of Europe.<br />
<strong>ETH</strong> Zurich is providing the premises and the infrastructure.<br />
In the medium term, up to 20 researchers will work there,<br />
financed by Disney, and Disney and the Department of<br />
Computer Science are also sharing the cost of four postgraduate<br />
positions. In addition to the actual research collaboration,<br />
highly skilled researchers and engineers from<br />
Disney will also become involved in <strong>ETH</strong> teaching by giving<br />
lectures and colloquia. “The sharing of ideas between Disney<br />
specialists and <strong>ETH</strong> researchers <strong>und</strong>er the same roof<br />
greatly benefits creativity,” says Professor Markus Gross of<br />
the Department of Computer Science and Director of the<br />
new laboratory.<br />
The laboratory at <strong>ETH</strong> will work mainly on computer animation,<br />
geometric modelling, computer photography, image<br />
generation, video processing, artificial intelligence and robotics.<br />
One focus for research, for example, will be 3D computer<br />
animation. Nowadays, cartoons such as “Toy Story”<br />
and “Finding Nemo” are based on computer animation.<br />
Even in other films, though, more and more characters or<br />
scenes are computer-generated. There is still a great deal of<br />
room for improvement in the use of computer-generated<br />
doubles for actors.<br />
Expressing emotions, for example, is still a major challenge.<br />
Being true to life here does not mean being as perfect as<br />
possible but as natural as possible. That is why the researchers<br />
in Zurich are working on using algorithms to impart<br />
lifelike facial lines to the artificial faces of their figures,<br />
which calls for complex numerical simulations. A second<br />
focus for research will be new technologies for film production,<br />
and in the longer term other <strong>ETH</strong> areas such as artificial<br />
intelligence and robotics will also contribute to the<br />
research carried out at the Disney laboratory.<br />
For Markus Gross it is obvious that <strong>ETH</strong> Zurich will benefit<br />
just as much from its partnership with the global entertainment<br />
corporation as Walt Disney will benefit from the innovative<br />
spirit at <strong>ETH</strong>. “It’s the complexity of the problems<br />
that makes Disney attractive for us. They offer unique potential<br />
for applied research,” explains Gross. “Film animations<br />
are becoming more and more sophisticated, the technology<br />
in theme parks is ever more advanced and the<br />
world’s largest sports channel ESPN is increasingly being<br />
presented using high-quality software technology – in<br />
short, innovative information technology is needed in all<br />
kinds of ways.” The associated issues, for example the management<br />
and archiving of vast quantities of data, are central<br />
not only to the entertainment industry but to many<br />
other sectors too. And, for its part, <strong>ETH</strong> offers a critical<br />
mass of talent and expertise, the like of which it would not<br />
be easy to find anywhere else in the world.<br />
Laboratory for computer graphics and computer animations:<br />
www.graphics.ethz.ch<br />
34 <strong>ETH</strong> Zurich annual report 2008