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Warner's Home Office<br />

Moving to the Coast<br />

NEW YORK—Warner Bros, will move its<br />

home offices to the coast, to become the first<br />

of the major motion picture companies to<br />

desert this metropolis as the base for its<br />

worldwide .'^ales operations.<br />

This step, long-rumored, was confirmed<br />

by Jack L. Waj-ner. president. Wednesday<br />

(25). <strong>He</strong> .said that headquarters of the domestic<br />

and overseas sales departments and<br />

allied components will be moved to the<br />

studios in Burbank, Calif., as quickly as possible.<br />

There was no further breakdown of assignment<br />

of persomiel. Employes were on<br />

tenterhooks waiting to learn who specifically,<br />

will be moved, w'ho will remain here in a<br />

curtailed capacity, and who will be let out.<br />

Warner said the move was in the interest<br />

of maximum efficiency in the future handling<br />

of "the most ambitious program in the company's<br />

historj' and to insure the greatest<br />

boxoffice potential of the outstanding properties<br />

on its roster."<br />

Warner's statement, in part, follows:<br />

"Warner Bros, is the fii-st motion picture<br />

company to realize fully that the changes<br />

taking place in the industry as a whole<br />

necessarily must bring about new procedures<br />

for expansion and diversification.<br />

"At the same time, we are preparing, and<br />

are alert, for future changes, and we are confident<br />

that great opportunities lie ahead for<br />

our industry and our company, provided we<br />

act aggressively and realistically."<br />

Speculation had recently simmered down<br />

to what units would make the move rather<br />

than as to whether there would be any move.<br />

Backing up the belief w-ere reports that some<br />

company executives were offering their eastem<br />

homes for sale.<br />

Attempts to learn when more details will<br />

be forthcoming met ^vlth no success. Only top<br />

executives had inside information and they<br />

were not talking for publication.<br />

It seemed apparent that negotiations will<br />

now begin. If they are not already under<br />

way, to sublet at least the bulk of the expensive<br />

space recently taken In the new<br />

Tishman building at 666 Fifth Ave.<br />

Braunagel Forms His Own<br />

Theatre-Operating Firm<br />

NORTH LITTLE ROCK. ARK.—Jack D.<br />

Braunagel, for the last three years an associate<br />

and district manager of United Theatres<br />

Corp. here, this week announced establishment<br />

of a new theatre operating company<br />

to be kjiown as Jay D. Bee Amusement<br />

Co. Braunagel will provide ali operating<br />

services, buy and book pictures and direct<br />

management of both indoor and drive-in<br />

theatres in <strong>He</strong>lena, Hope, Ashdown and Gmdon.<br />

Ark. <strong>He</strong>adquarters will be at 106 West<br />

Second street in North Little Rock.<br />

Before affiliating with United Theatres<br />

which is headed by M. S. McCord. Braunagel<br />

was head of drive-in operations for<br />

Commonwealth Theatres of Kansas City,<br />

Mo., for eight years. In this period, the Commonwealth<br />

outdoor operations expanded<br />

from one to 31 drive-ins. <strong>He</strong> is a former<br />

member of the executive board of Theatre<br />

Owners of America and a former chairman<br />

of TOA's national drive-in committee. <strong>He</strong><br />

is a frequent convention speaker.<br />

Kas,-Mo. TOA and Allied<br />

Affiliates in a Merger<br />

^ •<br />

members of the board of United Theatre OvMitrs ol the <strong>He</strong>art of<br />

America, the new exhibitor association established last week: Left to right: (seated)<br />

L. J. Kim.briel, M. B. Smith, who is president; Beverly Miller, elected vice-president;<br />

Ed Harris and C. E. Cook; (standing) Glen Cooper, O. F. Sullivan, Richard P. Brous,<br />

Leo Hayob, J. W. Stark and Richard Orear.<br />

KANSAS CITY—In a move which may<br />

have national significance, two of the major<br />

regional affiliates of the two national exhibitor<br />

associations voted this week to merge.<br />

The two organizations are the Kansas-Missouri<br />

Theatre Ass'n, a Theatre Owners of<br />

America affiliate which has been in existence<br />

for 40 years, and Allied Independent Theatre<br />

Owners of Kansas and Missouri, established<br />

in 1947 as the regional unit of Allied States<br />

Ass'n.<br />

The merger culminated inter-unit talks for<br />

almost a year on the subject of uniting to<br />

form a single regional exhibitor organization.<br />

The final decision, however, to merge came as<br />

a direct result of the successful joint "Show-<br />

A-Rama," a thi-ee-day business-building<br />

meeting and tradeshow held in April. This<br />

was. in effect, an exhibitor convention attended<br />

by members of both affiliates and<br />

which was to sei-ve as the proving ground<br />

for joint activity. Show-A-Rama was a big<br />

success. It di'ew a record crowd of exhibitors,<br />

many of whom had never or seldom attended<br />

an association convention, and the project<br />

with its trade.show was a financial success.<br />

Tlie new oi-ganization will be known as<br />

United Theatre Ownei's of the <strong>He</strong>art of<br />

America. The president will be M. B. Smith,<br />

who headed KMTA. <strong>He</strong> won the presidency<br />

on the toss of a coin. Beverly Miller, who was<br />

president of the Allied unit, will be vicepresident.<br />

Ed Harris, Neosho, Mo., is secretary,<br />

and Charles Potter of Kansas City,<br />

Kas., trea.surer.<br />

Members of the board are: Prom KMTA—<br />

M. B. Smith, Richard Orear, Richard Brous.<br />

and L. J. Kimbriel. of Kansas City. Mo.:<br />

C. E. Cook, Maryville, Mo.: Leo Hayob. Marshall,<br />

Mo.: Ed Harris, Neosho, Mo., and Glen<br />

Cooper, Dodge City, Kas.; From Allied-<br />

Beverly Miller and Ronald F. Means of Kansas<br />

City, Mo.: Jay Woott'n of Hutchinson,<br />

Ka.s.: J. W. Stark and O. F. Sullivan of<br />

Wichita; Charles Potter of Kansas City, Kas.;<br />

<strong>He</strong>rbert Jeans, Columbia, Mo., and William<br />

Bradfield, Carthage, Mo.<br />

As to future affiliation with the national<br />

associations, there will be no decision for at<br />

least six months. Meanwhile, it is expected<br />

that a committee of the regional group will<br />

meet with national officers of Allied and<br />

TOA to determine future relationships. Providing<br />

some financial support to the national<br />

association was discussed, but whether this<br />

will be done depends entirely on the studies<br />

to be made in the next few' months.<br />

Membership will be on a theatre basis, but<br />

individuals may join as co-members. Comembers<br />

will have voting privileges only as<br />

alternates. Equipment and supply dealers<br />

will be able to join as associate members, but<br />

will have no voting rights.<br />

Loew's Divorcement Set<br />

For August 31, 1959<br />

NEW YORK—Judge Edmund Palmieri of<br />

federal court Wednesday (25i set August 31.<br />

1959 as the date by which Loew's Inc. theatres<br />

are to be divorced from Loew's. Inc. <strong>He</strong><br />

ruled that directors of Loew's. Inc. shall have<br />

the sole and exclusive responsibility and<br />

authority for the prepai-ation and presentation<br />

to the court of a plan for division of<br />

the assets and liabilities of Loew's, Inc. and<br />

its<br />

subsidiaries.<br />

The new theatre company was established<br />

in 1954 under provisions of the antitrust consent<br />

decree, and one of the main issues which<br />

had to be resolved was the division of a $30,-<br />

000,000 funded debt between Loew's, Inc. and<br />

Loew's theatre subsidiaries. Any division of<br />

funds must be court-approved, and the plan<br />

for the settlement must have the court's endorsement<br />

90 days before the new theatre<br />

company stock is to be distributed to shareholders<br />

of Loew's, Inc.<br />

Loew's theatre companies were authorized,<br />

too. to make loans to Loew's. Inc.. provided<br />

the maturity dates on such loans will not be<br />

later than the date on which the theatre<br />

stock is to be distributed to stockholders. In<br />

the past. Loew's. Inc. financial repwrts have<br />

reflected the income of the theatre company,<br />

but tiie parent company has been unable<br />

to use the revenue because of the divorcement<br />

order.<br />

BOXOFFICE June 30, 1958

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