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Key performance indicators<br />
There are a num<strong>be</strong>r of measures that are used in finance to look at a set of cash<br />
flows (money out and money in). We will <strong>be</strong>gin by describing these relatively<br />
simple measures.<br />
Payback is a very simple and commonly used measure. Let’s consider a simple<br />
example. In year 1 the company will invest €10,000 in the project. From then on<br />
the net difference <strong>be</strong>tween the money out (expenditure) and money in (revenues)<br />
provides a cash flow result in each year as shown <strong>be</strong>low:<br />
YEAR<br />
1 2 3 4 5 6 7<br />
CASH FLOWS -10,000 2,000 2,500 2,500 3,000 3,000 3,500<br />
Payback tells you how long it is <strong>be</strong>fore the initial investment is matched by the<br />
cash flow in. To calculate the payback, you simply work out the cumulative cash<br />
flow from the start of the project to each particular year as shown:<br />
YEAR<br />
1 2 3 4 5 6 7<br />
CASH FLOWS -10,000 2,000 2,500 2,500 3,000 3,000 3,500<br />
CUMULATIVE TOTAL -10,000 -8,000 -5,500 -3,000 0 3,000 6,500<br />
The cumulative total remains negative until year 5 when the total positive cash<br />
flows equal the total cash out. The payback period is therefore five years in the<br />
example above.<br />
If the cash flow goes negative in some years, the approach does not change. You<br />
still look for the year (or month in a more detailed analysis) that the cumulative<br />
positive cash flow is greater than the cumulative total of negative cash flows.<br />
Payback is sometimes used as a quick check on a project, but it does have<br />
drawbacks. First, this approach essentially ignores all cash flows after the payback<br />
period. This may not seem a problem at first but if, in the example above, there<br />
was a large cash outflow in year 6, the payback measure would ignore it.<br />
Second, the payback method does not consider the cost of money, such as the<br />
interest rate on a loan. For example, if a company invests €100 million in a project<br />
and does not receive pay back for 20 years, then that is not as good an investment<br />
as if they put the money into a bank and received interest on it.<br />
59 www.ftthcouncil.eu