In t h is is su e - Delta Holding

Trends
Launching internet insurance shop, first in Serbia, is recognized by experts as one of the most
successful projects, which contributes development of e-business. For this initiative, the Company
was awarded with E-market Award in April 2008.
Recent results display that in Serbia there is interest for such contemporary shopping. For only
seven months the number of concluded policies of traveler’s health insurance is increased for 36%
compared to last year. In total more than 400 policies were sold in the last year and trend of
growth is recorded from month to month. Hereupon, for next year it is planned to extend the list
of products which may be ordered via web shop for two new services: help on the road and
individual insurance against accident consequences.
ROOM RESERVATION IN
CONTINENTAL HOTEL
"In hotel industry, room booking over internet is very popular",
emphasizes Bojan Mihajlovic, person in charge of internet
sales and marketing in Continental Hotel Belgrade. "Statistics
say that more then 80% of population make booking of hotel
services over the web. It is particularly related to foreigners,
who make great majority of our guests."
Our hotel now is present on internet market as ecommerce
website. Even in August this year over internet sales (on
address www.continentalhotelbeograd.com, we realized 35%
of total profit from rooms. In the hotel industry in Serbia,
electronic business represents the future and main profit
resource, says Mihajlović.
THE BEST SELLING PRODUCTS
Online sales in Maxi have it’s "favorites": statistics display that almost always the mostly sold products are “Coca Cola”, mineral
waters “Vrnjci” and “Knjaz Miloš”, juices “Next”, beer, milk and milk products, delicates, fresh fruits and vegetables...
R and Marketing Department of Delta Holding changed
the name into Corporate Communications Department.
Corporate communications has a wider scope then PR
and Marketing, and the change of name is the result of tendence
to have compliance between sector activities that have been
evolved over the time.
04
Delta Today / Corporate Bulletin
ONLINE PR
New name: Corporate
Communications Department
P
"Particularly important alterations in the world are expected in
the area of advertisement and PR over internet", says Jelena
Krstović. "Crisis drastically reduced marketing budgets in
classic media, while in web media it’s not the case. Online
advertising continuously increasing, and according to the
information from international organization ZenithOptimedia,
internet in very next year will have share in advertisement of
13,8%."
Situation is similar in the domain of public relations. Until
now, it was estimated that first importance was given to the
channels of corporative communications and marketing & PR,
but in several few years, estimation is that first place will be
reserved for online communications, then online public
relations, personal communications, then printed and
electronic media.
With the new name, we would like to point out that Corporate
Communications Department is coordinating and realizing
communications as umbrella for the whole system and towards
all target groups. Within this communication department are
PR, marketing and CSR. The objective of integrated
communications is creating and preserving unique style of
communications, adequate to the corporate culture of Delta
Holding.