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Human Resources and Community Relations<br />

Qualification of Management and Executive Staff<br />

HUMAN RESOURCES<br />

3%<br />

4%<br />

Cultivating the Asset-light Approach<br />

11%<br />

The chaIlenge ahead is to encourage staff to change<br />

their mindsets and acquire new skills to be adept at<br />

27%<br />

56%<br />

1st Degree<br />

Postgraduate Degree<br />

the asset-light approach that the Company has<br />

embraced. To this end, human resource management<br />

Diploma/GCE "A" Level<br />

Secondary<br />

Others<br />

will focus on attracting suitable individuals,<br />

developing the necessary skills, and implementing a<br />

performance management system which provides<br />

incentives for individuals who excel well in this new<br />

operating environment.<br />

Qualification of Non-Executive Staff<br />

Human resource management will support the<br />

strategic goal for <strong>Keppel</strong> <strong>Land</strong> to transform itself from<br />

People Count<br />

30<br />

19%<br />

1%<br />

10%<br />

a property landlord holding investment assets to a<br />

developer of outstanding trading properties, and<br />

manager of property funds. Henceforth, attracting<br />

and developing the right talent who are able to<br />

17%<br />

execute the asset-light approach will be the focus of<br />

53%<br />

Primary<br />

Secondary<br />

human resource management.<br />

Diploma/GCE "A" Level<br />

Industrial Certificate<br />

Others<br />

New Performance-based Management System<br />

The sudden deterioration in the business-operating<br />

environment in 2001, especially after the September 11<br />

Training Expenditure Distribution<br />

events in the US, required rationalisation of staff<br />

benefits and rewards to help the Company to ride out<br />

this difficult period. Plans to introduce a flexible<br />

2%<br />

9%<br />

benefits system, the <strong>Keppel</strong> <strong>Land</strong> Flex Plan, have been<br />

put on hold. Cost-saving measures were also<br />

2%<br />

9%<br />

undertaken with senior management taking a pay cut<br />

of 7% to 10%, and the implementation of a wage<br />

78%<br />

Seminars, Conferences and Workshops<br />

freeze across the board.<br />

Skills Redevelopment Program (SRP)<br />

Information Technology<br />

Diploma/Degree<br />

Certificate

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