05 | 2008
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Nuremberg, Germany<br />
12 – 14.11.<strong>2008</strong><br />
Celebrities<br />
Zealand’s<br />
“Good Water”<br />
Raw Materials – Technologies –<br />
Logistics – Marketing<br />
48. European Trade Fair<br />
for the Beverage Industry<br />
The bottle was developed with input from the Sir<br />
Peter Blake Trust. Good Water supports the Trust by<br />
donating a percentage from the sale of every bottle<br />
sold in order to help fund the Trust’s environmental<br />
education programmes for young Kiwis (that’s how the<br />
New Zealanders call themselves).<br />
“Our goal is to have raised $1 million for the Trust<br />
by 2012. It forms a nice loop using an environmental<br />
initiative like Good Water to help fund teaching kids<br />
about the environment,” says Hall.<br />
Dubbed The Good Water Project, the objective of<br />
the company is to also recycle the bottles. Good Water<br />
currently recycles the bottles from its home and office<br />
delivery service launched earlier this year by sending<br />
them to a recycling plant in the North Island.<br />
“The aim is to help reduce the overwhelming amount<br />
of plastic bottles being sent to landfill each year in this<br />
country. Currently all plastic bottles put out for collection<br />
in New Zealand are bailed up and exported to Asia, with<br />
the rest going to landfill as they do not biodegrade or<br />
break down,” says Hall.<br />
He says that although more Kiwis are still needed<br />
to get behind The Good Water Project there has been<br />
a groundswell of interest with many Kiwis logging onto<br />
the company website to find out more.<br />
“What we have achieved as a company in such a short<br />
space of time is a testament to the innovation and drive<br />
behind the Good Water vision for sustainability, which<br />
is obviously shared by many Kiwis. As more and more<br />
people learn about what we are doing we find they are<br />
becoming emotionally connected to the project and are<br />
advocates in the marketplace. We’re touching people<br />
from all walks of life with the vision we have for this<br />
project.”<br />
www.goodwater.org.nz<br />
The best preparation for<br />
the coming beverage year<br />
Organizer<br />
NürnbergMesse GmbH<br />
Messezentrum<br />
90471 Nürnberg<br />
Visitor service<br />
Tel +49 (0) 9 11.86 06-49 99<br />
Fax +49 (0) 9 11.86 06-49 98<br />
visitorservice@nuernbergmesse.de<br />
• Safely invested: 1,400 exhibitors present<br />
the latest technologies, raw materials, logistics<br />
and marketing ideas<br />
• Perfectly arranged: Innovations, experiences,<br />
contacts – here the industry shows the way<br />
ahead<br />
• Fully informed: New theme pavilions on<br />
IT in the beverage industry and production,<br />
purchasing and use of renewable energy<br />
Wanted? Found!<br />
www.ask-BRAU-Beviale.de<br />
Here you will find all exhibitors and products!
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