X-Plan full document - City of Xenia

Chapter 2 Be a Community of ChoiceCC7.13 Relocate Fire Station 32 FurtherSouthwest. Xenia’s two existing fire stationsare too close to each other providing someredundancy in service coverage.Construct a new fire station in southwesternXenia and close the existing Station 32 in orderto reduce response times and handle futuregrowth in southwestern Xenia.CC8 Improve Community Relations andCommunicationsXenia has many positive stories to tell and anabundance of institutions that can help the Citytell these stories and realize other X-Plan goals.CC8.1 Prepare a community marketing andbranding strategy. Take inventory of Xenia’sstrengths and core values and develop amarketing and branding strategy, workingwith a PR/branding consultant to help hone atruthful, positive message. The purpose of thisis to improve Xenia’s image in the region and toretain and attract residents and businesses.CC8.2 Maintain an internal process andcapacity for continuous public relations. Avoidlong periods of media silence. Ensure newsis released at regular intervals to reinforcethe great things that are happening in Xenia.Control the message by proactively providinginformation about services, events andinitiatives to local and regional media. Adopt aCity of Xenia Comprehensive Planschedule of recurring press releases, newsletterarticles, and website/social media/TV postings.Encourage contributions from each Citydepartment.CC8.3 Maintain and increase the dialoguewith Xenia Community School District.The health of a City and School District areclosely intertwined. Maintain a constructiverelationship and open communication throughcollaborative committees and scheduledpresentations/work sessions at School Boardand City Council meetings.CC8.4 Maintain a dialogue with communitystakeholders and partners. Due to itscommunity-driven process, X-Plan reflectsmany goals that are shared among multiplecommunity organizations. Individual groups,including the City, lack the resources toimplement X-Plan alone. Success requirescollaboration.Building from the momentum establishedby the X-Plan Steering Committee, establishspecial committees and/or periodic individualmeetings to ensure that organizations areworking toward common goals.See Figure 2.3 “Town and Gown/HealthyCommunities” in Chapter 3, Grow OurEconomy, for additional insight on thiscollaborative approach.2.14