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Chapter 3 Grow Our EconomyCity of Xenia Comprehensive Plan3.2OverviewPhoto credit: Western StarEconomic development is the focusof this issues-based chapter. Theneed for increased economicdevelopment activity was raised atevery planning meeting and emerged as atop 5 community issue.City officials and residents alike keenlyequate economic development withincreased City revenues. Additionaldollars born by economic developmentare needed to pay for essential servicesand quality of life enhancements.Residents also understand communityappeal – being a community of choice –improves Xenia’s economic developmentpotential. Xenia must improve itsdowntown and neighborhoods and othertop community planning issues to be ableto attract new business and “Grow OurEconomy.”Xenians want more jobs and more industryto create a sustainable community. The Cityhas the ingredients needed to “grow oureconomy” including a great location, ampleavailable land, abundant utilities and highwayaccessibility.X-Plan calls for a sustainable amount of landarea planned for Business Park development tomeet Xenia’s long-term economic developmentneeds. Existing industrial zones are shown on Map2.1, while proposed Business Park areas are shownon Map 6.2 in Chapter 6.StrengthsXenia’s strategic location providesexcellent access to US 35, I-675, I-70 andI-71 and to Dayton, Cincinnati and Columbusmetropolitan markets. Xenia is also close toWright-Patterson Air Force Base – the largestsole-source employer in Ohio.Xenia has abundant, affordable vacant land suitablefor office and industrial development with easyaccess from US 35 at Lower Bellbrook Road, US 42and US 68.Xenia has ample, affordable water and wastewaterutilities to accommodate business growth well into thefuture.Area employers give Xenia’s workforce high marks for astrong work ethic.Greene Memorial Hospital is a full service medicalprovider offering a variety community health and wellnessbenefits.Xenia is in the center of an extensive higher educationcluster with thousands of college students attendingpublic and private colleges and universities within a15-minute drive of Xenia.WeaknessesHousing for company executives is generally notavailable in Xenia.Lagging but improving educational attainment levelsmay make Xenia less attractive to high-tech companies.There are few modern industrial buildings in Xenia’sinventory and office buildings are nearly non-existent.High-tech users desire modern buildings with flexiblefloor plans.A significant percentage of Xenia’s industrial base island locked suggesting that relocations, potentiallyout of Xenia, may be necessary to accommodateexpansion plans.Regional competition is fierce. Xenia may lackthe fiscal resources needed to consistentlymatch aggressive incentive packages orovercome potential infrastructure gaps.
City of Xenia Comprehensive PlanChapter 3 Grow Our EconomyObjectives and StrategiesGE1 Market Xenia to Attract Jobs and IndustryThe industrial market has changed significantlyover the past few decades. The averageindustrial business sits on five acres or less, usestechnology instead of massive manpower, andhas little impact on the environment in terms ofsmoke, noise, odor or vibration.The industrial site selection process has alsochanged. Decisions are often made usingavailable on-line resources. Communities can beconsidered as a location for a new facility withoutknowing it.The City must make its strategic advantagesknown to site selectors and prospectivebusinesses. For example, one of Xenia’s bestadvantages is value: relatively low land costs,utility rates and property taxes.GE1.1 Create a content-rich economicdevelopment webpage. Update the City’seconomic development webpage to create a24-hour marketing portal.The nature of the site selection processrequires a robust economic development webpresence. Local government webpages mustoffer rich and up-to-date content includinginformation on taxes, utility rates, location,available land and building space data,workforce demographics, etc. The websiteshould include an emphasis on Xenia’s low costof business and value provided for that cost.GE1.2 Create and maintain a site selectioninventory database. A site selection Requestfor Proposals (RFP) requires significant datacollection and time to complete. Submittingincomplete responses, even one missing item,can result in an automatic rejection. Placecomprehensive data inventories on all businesspark locations in a database to enable fasterand more customizable responses.GE1.3 Adopt business park design standards.Xenia has several exciting possibilitiesregarding the future of its business parks.As part of a broader Zoning Code updaterecommended in Strategy GE6.1, create designstandards that reflect the values of the type ofcompanies that the City wants to attract.Image conscious corporations care about theirsurroundings and how they are perceived.Avoid use of incentives unless companiescan meet minimum performance and designguidelines.GE2 Implement a Focused Recruitment EffortXenia needs to attract additional companiesto improve City tax revenues. In this sense, nobusiness with good financials should be turnedaway. However, a focused business attractioneffort aimed at industries in sectors that canbenefit from Xenia’s unique attributes will lead togreater market success.GE2.1 Build and maintain strong relationshipswith Greene County DOD and the DDC. TheCity already enjoys a close working relationshipwith the Greene County Department ofDevelopment (DOD). Build similar ties with theDayton Development Coalition (DDC), which isJobs Ohio’s Regional Economic DevelopmentPartner for the Dayton region. The DDC isXenia’s first point of contact for state taxincentives and low interest loans.The DDC also hires industry experts in theareas of advanced manufacturing, advancedmaterials, health science, and aerospace. Theseexperts can help Xenia companies grow inthese markets and help the City position itselffor growth.GE2.2 Update the City’s economic developmentmarketing plan. A marketing plan would helpthe City identify industries that benefit fromXenia’s strengths, determine the most effectivemarketing tactics, and gain support from3.3
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