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Technology and the Canadian Forest-Product Industries ... - ArtSites

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Chapter 6Promoting In-House R&Din <strong>the</strong> <strong>Canadian</strong><strong>Forest</strong>-<strong>Product</strong> <strong>Industries</strong>Free trade is almost a sideshow. The central issues of internationaltrade policy now concern <strong>the</strong> relative speed at which nationaleconomies are evolving to higher value production.'The argument that we should let "<strong>the</strong> market" ease us out ofdeclining industries is unconvincing, because <strong>the</strong> very same nonmarketpressures are operating right across <strong>the</strong> industrial spectrum.'If <strong>the</strong> <strong>Canadian</strong> forest-product industries are to maintain, let aloneenhance, <strong>the</strong>ir competitive position in global trade a commitment totechnological innovation <strong>and</strong> excellence is essential. They need innovationsthat will help <strong>the</strong>m use forests more effectively, that meet <strong>the</strong>exigencies of local conditions, that improve labour productivity <strong>and</strong>,most important, that permit rapid penetration of a wider range ofgeographical <strong>and</strong> industrial markets, especially higher value markets.The <strong>Canadian</strong> forest-product industries estimate that during <strong>the</strong>next five years at least $20 billion in new investment will be necessarysimply to remain competitive <strong>and</strong> that more capital would be requiredto establish <strong>Canadian</strong> companies in a position of leadership.' Inadequateprofits have often prevented such investment; yet a morediversified industrial structure in which value maximization is givengreater priority would enhance rates of return on investment <strong>and</strong>increase profits. Moreover, <strong>the</strong> enormous cost of modernization is agood reason for industry <strong>and</strong> government to develop a coherent innovationpolicy for <strong>the</strong> forest-product industries. Dem<strong>and</strong>s for newplant <strong>and</strong> equipment offer a massive opportunity to streng<strong>the</strong>n <strong>the</strong>supply industries.The Constraints of an Export Staples MentalityIt will not be easy to convince <strong>Canadian</strong> forest-product firms (<strong>and</strong>supplying firms) to innovate more. Since <strong>the</strong>ir beginnings, when firmsexploited <strong>Canadian</strong> forests on behalf of <strong>the</strong> British Admiralty, <strong>the</strong><strong>Canadian</strong> forest-product industries have been dominated by an99

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