70 | SHOPPING | Spotlight on shopsuses unusual stones and her designs areclassical with a quirky touch.Monday-Friday 10am-5.30pm, openon some Saturdays (closed on Saturdaysin July and August).147 Sloane Street, SW1X 9BZT: 020 7730 2202www.cassandragoad.comChloéKnown for its elegant, feminine andromantic collections, Chloé celebrates its60th anniversary in 2012. While there areChloé ranges in luxury department storesincluding Harrods and Harvey Nichols,this is London’s only standalone Chloéboutique. It offers ready-to-wear, accessoriesand fragrance lines.Monday-Saturday 10am-6pm(Wednesday until 7pm).152-153 Sloane Street, SW1X 9BXT: 020 7823 5348www.chloe.comLulu GuinnessBritish accessories designer LuluGuinness is famous for her witty handbagsand some of her designs are in thepermanent fashion collection atthe Victoria and AlbertMuseum. Fashion fansshould make time to popinto her Ellis Street store –even if you don’t end upbuying anything, it’s awonderful showcase ofher quirky style.Monday-Friday 10am-6pm, Saturday 10am-6pm.3 Ellis Street, SW1X 9ALT: 020 7823 4828www.luluguinness.comManolo BlahnikShoe icon ManoloBlahnik’s flagship store is in OldChurch Street. His dramatic designsare spectacular – worth a look for anyfashion (or Sex and the City) fan.Monday-Saturday 10am-6pm.49-51 Old Church Street, SW3 5BST: 020 7352 8622www.manoloblahnik.comMaria GrachvogelDesigner Maria Grachvogel recentlymoved into Culford Gardens from SloaneStreet. The three-storey townhouse,designed by Russell Sage, features anatelier, a couture and bridal space andthe ready-to-wear collection.She says her aim is ‘to create piecesthat when worn make you look and feelamazing’ and her mission is to design forall women – rather than use a fit model,she uses real women. It makes for flattering,beautiful clothes, and her designsare often seen on the red carpet.Monday-Saturday 10am-6pm(Wednesday until 7pm).18 Culford Gardens, Blacklands Terrace,SW3 2ST. T: 020 7245 9331www.mariagrachvogel.comMary QuantMary Quant, the designer thatkickstarted the King’s Road’sreputation for fashion withBazaar in 1955 (see Historyand King’s Road in Streetsand Sights), has her selftitledLondon shop in Dukeof York Square. It sells fashionand cosmetics and thereis a makeover service.Monday-Saturday 10am-6.30pm (Wednesday until7pm), Sunday 11am-5pm.37 Duke of York Square,Lulu Guinness SW3 4LY. T: 020 7881 9833www.maryquant.co.ukRigby & PellerRigby & Peller, famous forits luxurious lingerie, hasheld the Royal Warrant of Appointmentas Corsetieres to the Queen since 1960.It’s a family-run business and its flagshipstore is on the King’s Road.Monday-Saturday 10am-7pm(Wednesday until 8pm), Sunday 12pm-6pm.13 King’s Road, SW3 4RPT: 0845 076 5545www.rigbyandpeller.comSelina BlowSelina Blow launched her first collectionin 1992 and is known for her sharp,clean tailoring and bold colours. Herready-to-wear range is available in herretail store just off Sloane Street.Monday-Friday 10am-6pm, Saturday11am-6pm.1 Ellis Street, SW1X 9AL. T: 020 77302077www.selinablow.comWorlds EndVivienne Westwood has played animportant role in <strong>Chelsea</strong>’s history (seeHistory and King’s Road in Streets andSights) and her presence is still felt onthe King’s Road with her wonderfullyeccentric shop.Its design is a fusion of The OldCuriousity Shop and a galleon,with a huge clock on its front thatspins backwards and deliberatelysloping floors. It is, infact, the same shop thatused to be called SEX –where Johnny Rottenauditioned for the SexPistols – and waslater rebrandedSeditionaries. It wasManoloBlahnikrenamed and remodelled as Worlds Endin 1980. With its unusual, outlandishand edgy fashion, it is still pushingboundaries and challenging the mainstreamtoday.430 King’s Road, SW10 0LRT: 020 7352 6551www.worldsendshop.co.ukSomethingdifferentBasia ZarzyckaA sparkling chest of accessories,garments, things for brides, antiquehandbags and hair combs, going intoBasia Zarzycka is like stepping intoanother world.She is inspired by nature and folklore,and her unique designs are unusual andspectacular, and her customers haveincluded Kylie Minogue, Johnny Deppand Monica Bellucci. Before last year'sRoyal wedding, Kate, William and Harrypaid a visit.Basia explains: “Everything here ismade from scratch using old-fashionedtechniques and I stamp it all with mypersonality, with flowers and stones andsparkly things, to bring a smile to people’sfaces.”Past commissions have included atiara for a real swan in an advertisement,and a wedding dress with a train 12metres long and weighing 42 kilos – theyhad to make little wheels to carry it on –studded with Swarovski crystals and3D flowers.54 Sloane Square, SW1W 8AXT: 020 7730 1660www.basia-zarzycka.comBritish Red CrossCharity shops in wealthy areas get somehigh quality donations, and the BritishRed Cross shop in Old Church Street iswell worth a look.
71 | SHOPPING | Spotlight on shopsLook out for vintage gems and famouslabels – this particular branch is one ofthe British Red Cross’s specialist designercharity shops. You could find yourselfa bargain and do your bit for charity atthe same time.Monday-Saturday 10am-6pm.69-71 Old Church Street, SW3 5BST: 0845 054 7101www.redcross.org.ukThe <strong>Chelsea</strong> GardenerThe <strong>Chelsea</strong> Gardener in <strong>Chelsea</strong>Farmers Market has plants, furniture,containers and accessories, and theexpert team can give you gardening tipsand advise on design.Monday-Saturday 9am-6pm, Sunday12pm-6pm. In the spring, the hourschange to 9am-7pm Monday-Saturday(Sunday remains 12pm-6pm).125 Sydney Street, SW3 6NRT: 020 7352 5656www.chelseagardener.comJohn SandoeA wonderful independent bookshop withan enthusiastic and knowledgeable teamof staff. It was set up by John Sandoe in1957 and in 1989 it was sold to membersof staff. It’s a great place for browsingand they’ll try to hunt down any bookyou ask for, even if it’s out of print.Monday-Saturday 9.30am-5.30pm(until 7.30pm on Wednesdays), Sunday12pm-6pm (except for bank holidayweekends, when it is closed bothSunday and Monday).10 Blacklands Terrace, SW3 2SRT: 020 7589 9473www.johnsandoe.comPet PavilionA pet grooming, food and accessoriesshop in <strong>Chelsea</strong> Farmers Market. Theyalso run a dog walking service and offera delivery service for all their products,including for grooming – they can pickBasia Zarzyckaup your pet and return them lookinggreat.Monday-Saturday 9.30am-6pm,Sunday 11am-6pm.125 Sydney Street, SW3 6NRT: 020 7376 8800www.petpavilion.co.ukThe Shop at BluebirdThe Shop at Bluebird opened in 2005and is a concept store taking inspirationfrom the boutiques of the Sixties andSeventies, when the King’s Road was amelting pot of styles and fashions.It sells everything from designer dressesto furniture to books and music. Italso has a spa and beauty area whereyou can get pampered, pop-up spacesfor chic, unusual brands and it hostsevents.If you’re looking for a gift that’s a bitdifferent, this is a good place to start.Monday-Saturday 10am-7pm, Sunday12pm-5pm.350 King’s Road, SW3 5UUT: 020 7351 3873www.theshopatbluebird.comRay WardRay Ward provides quality shootingsupplies, luxury rifles and shotguns andexpert advice, offering brands such asBoss & Co, Holland & Holland andJames Purdey and Sons.Ray Ward celebrated its 50th anniversaryby branching into the gunsmithtrade and releasing the first pair of RayWard shotguns.Monday-Friday 9.30am-6pm (Fridayduring the hunting season, October 1-January 31, 8.30am-7pm). Saturday9.30am-5.30pm (during the huntingseason 9am-5.30). Sunday (duringthe hunting season only) 10am-4pm.Closed on Sundays for the rest ofthe year.The garden atThe <strong>Chelsea</strong>Gardener12 <strong>Cadogan</strong> Place, SW1X 9PUT: 0800 953 5844/020 3283 8944www.rayward.co.ukR. SolesR. Soles was set up by Douglas Berneyand opened on the King’s Road in 1975.It’s an independent shop selling supercoolcowboy boots, which have featuredon catwalks in New York, London andParis. The boots are designed by JudyRothchild.Monday-Saturday 1am-7pm, Sunday12pm-6pm.109A King’s Road, SW3 4PAT: 020 7351 5520www.rsoles.comVV RouleauxA gorgeous ribbons and trimmings shop,full of lace, feathers, flowers and silk. Itwas started in 1990 by Annabel Lewis,who previously ran a flower shop. And itdoesn’t stop at ribbons – there’s everythingfrom pretty cushions to woodenbangles to a vintage lace bridal headdress.Whether you want to customise anoutfit, design clothes or decorate yourhome, it’s a place to spark creativity.Monday-Saturday 9.30am-6pm,Wednesday 10.30am-6.30pm, Sunday12pm-4pm.261 Pavilion Road, SW1X 0BPT: 020 7730 3125www.vvrouleaux.com