Internet Marketing textbook.pdf - Vula

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Introduction to internet marketingCHAPTER 115. The Blair Witch Project: www.filmreference.com/encyclopedia/Independent-Film-Road-Movies/Internet-THE-BLAIR-WITCH-PROJECT-PARADIGM-AND-ONLINE-FAN-DISCOURSE.html16. E-Marketing (5th edition). Strauss, J. and Frost, R. (2009). Prentice Hall.17. District 9 on Twitter: mashable.com/2009/08/20/twitter-reviews-district-918. Internet statistics for South Africa: www.internetworldstats.com/af/za.htm20GetSmarter Internet Marketing textbook
2CHAPTER 2WEbsiTE dEsign AnddEVEloPmEnTKey conceptsThe website as the center of an online marketing strategy, specification sheet, principlesof visual web design, creating and managing content, legal requirements, technicalrequirements, step-by-step process of web development.GetSmarter | Internet Marketing Textbook
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4CHAPTER 4EMAIL MARKETINGKey concep
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Email marketing• Learn why email
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Email marketingCHAPTER 4important t
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Email marketingcorrespondents that
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Email marketingwhich automatically
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Email marketingContact (www.constan
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Email marketing10% of your recipien
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Email marketing6. Drawbacks of emai
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Email marketing7.1 Suggested applic
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5CHAPTER 5ONLINE ADVERTISINGAND PPC
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Online advertising and ppc• Diffe
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Online advertising and ppcCHAPTER 5
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Online advertising and ppc• Set u
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Online advertising and ppctracking
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Online advertising and ppc• How a
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Online advertising and ppcAs discus
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Online advertising and ppc• Consi
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Online advertising and ppcTesting t
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Online advertising and ppcthis bann
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6CHAPTER 6SEARCH ENGINEOPTIMISATION
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Search engine optimisation• Why d
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Search engine optimisationCHAPTER 6
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Search engine optimisationBut how d
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Search engine optimisation5.2 Descr
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Search engine optimisation• Links
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Search engine optimisationfollow”
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7CHAPTER 7SOCIAL MEDIA ANDVIRAL MAR
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Social media and viral marketingCHA
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Social media and viral marketingvid
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Social media and viral marketing•
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Social media and viral marketing5.5
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Social media and viral marketing7.
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8CHAPTER 8WEb ANALYTICS ANDCONVERSI
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Web analytics and conversion optimi
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Mobile marketingCHAPTER 9CHAPTER 9:
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Mobile marketingInteresting fact: V
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Mobile marketing5. Mobile marketing
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Mobile marketingCHAPTER 95.2.1 Mobi
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Mobile marketingCHAPTER 930 feet) a
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Mobile marketingCHAPTER 95.4.3 Case
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Mobile marketing• Withdrawing mon
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Mobile marketingCHAPTER 9in the Sou
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Mobile marketingCHAPTER 9are not ta
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Mobile marketing10. SummaryCHAPTER
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10CHAPTER 10INTERNET MARKETINGSTRAT
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Internet marketing strategyCHAPTER
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Internet marketing strategyshould b
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Internet marketing strategycan even
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Internet marketing strategyvoice, b
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