Internet Marketing textbook.pdf - Vula

Website design and developmentCHAPTER 2Your designer can advise you on the best fonts and colours to use. View theseresources to see a list of web-safe colours (html-color-codes.com) and fonts(www.fonttester.com/web_safe_fonts.html).Practical considerations. Use your own common sense when you assess your ownpage and make adjustments accordingly. Is the text too small or too big? Doesthe font and background colour combination make the words hard to read? Isyour heading too big or indistinguishable from the main text? Do your images loadproperly, or do they take a long time to appear? Do you have to scroll sideways toview the whole page? Are there any unnecessary elements cluttering your view?Are related topics and items grouped together, or is there no discernible order? Adetailed examination of your page will reveal issues like these.To see more things to watch out for, refer to www.ratz.com/featuresbad.html.Remember that a website isn’t about its individual elements at the end of the day,but about what it looks like as a whole – so assess your website as a whole onceyou are happy with the elements.Standardise your style. There is nothing worse than a schizophrenic website witha new design on every page and a different font and colour for each element.Make sure that your design stays consistent throughout your website. A good wayto ensure this is to tell your developer to use CSS (which stands for “cascadingstyle sheet”) when coding your website. This works just like paragraph styles inMicrosoft Word: you can define what “heading 1” or “body text” should look likeby creating a CSS style, and if you ever want to update your page, you can simplytweak the CSS and the update will be applied to your entire page.If you want to consider some more advanced aspects of designing for web, havea look at this detailed article: sixrevisions.com/web_design/gestalt-principlesapplied-in-design.4.2.5 Examples of web designBad design:36GetSmarter Internet Marketing textbook