Internet Marketing textbook.pdf - Vula

Website design and development• Individual page layouts (including the navigation bar, links, headers andfooters and so on)CHAPTER 2• The structure of the website as a whole (which pages link to each other, howmany subsections there are, etc.)• Site content and a search engine optimisation strategy• A specification of the colours and visual design elements (like the logo,patterns, background, images, etc.)• The fonts, text styles and headings• The functionality of the pages (in other words, what each page will do)• The intended user experience (what journey a typical user will take throughthe site, depending on the purpose of their visit)• Deadlines, time requirements and budgetAll of these elements are expanded on in section 3 of this chapter.3.2 Technical specification sheetA technical specification sheet is the document your web developer will createto outline the technical programming aspects of your web page. Developers usethis as a working document and it is not necessary for you to understand all ofthe complex details and jargon. A technical specification sheet generally includes:• The type of programming language used• Where the website is hosted (on your own server, a local server or aninternational server)• What the domain (web address) of the website will be (for example, www.mycompany.co.za)• What kind of content management system is used (the program throughwhich content on your page is added, changed and updated – also referred toas the “back end” of a site)• What security, if any, is implemented• What behind-the-scenes functionality your website has (for example, howyour online forms are coded)These topics are dealt with in section 5 of this chapter.Programming languagesThere is no need to be intimidated by the complex-looking jargon aroundprogramming languages. In essence, a programming language is just a way of26GetSmarter Internet Marketing textbook