Blueprint for Sustainability - Corporate - Ford Motor Company

514CLIMATE CHANGECLIMATE CHANGEOur strategy development in 2007 and early 2008 has focusedon the CO2 emissions of our products, because they accountfor the greatest part of GHG emissions associated with ouractivities. Our current and planned efforts to implement theproduct strategy are outlined below. However, we recognizethat emissions from our facilities are also important. These arediscussed briefly below and in more detail in our Web report.The Web report also addresses the lifecycle emissions of thematerials and processes used to make our products.OperationsSince 2000, we have reduced our global operational energyuse by 30 percent and CO2 emissions from our facilities by39 percent. The U.S. Environmental Protection Agency hasrecognized our energy conservation efforts three years in arow (a first for an automaker), most recently with the 2008Energy Star Sustained Excellence Award.ProductsThe amount of CO2 generated by the light-duty vehicle sector isdependent on three major factors: 1) the fuel economy of thevehicles, which in turn depends on many characteristics of thevehicles themselves (such as their weight, powertrain andtwo seatersminicompact carssubcompact carsCOMPACT CARSaerodynamics); 2) the well-to-wheels 3 greenhouse gas profileof the fuels used in the vehicles; and 3) how the vehicles areused and maintained by their drivers. Our shorthand for this,and the organizing framework for the discussion that follows,is “Vehicle + Fuel + Driver = GHG emissions.” More recently,we have added government to the equation, recognizing theindispensable role of governments in coordinating actionsacross sectors, providing leadership in areas like infrastructuredevelopment to meet transportation demand and creating aharmonized legal and political framework that leverages marketforces to lead to the desired result.VehicleActions to improve the fuel economy of the vehicles we offer arethe most important element of our strategy for contributing to agoal of climate stabilization. We have made progress in improvingthe fuel economy of our vehicles, and these improvements willaccelerate as we implement our blueprint for sustainability.In the United States, the Corporate Average Fuel Economy(CAFE) of our cars and trucks has improved. It increased5.9 percent for the 2007 model year, compared to the 2006model year.Figure 310 20 30 40 MILES PER GALLON11iFUEL ECONOMY OF U.S. FORD VEHICLES BY EPA SEGMENTInformation Top 10factsLanguageglossary10 182523 24 24Question Answer Do Don’t Exclamation12 203218 19 19XDirectionalsignpostCommunityaffairsQuote ContacttelephoneContact fax ContactemailContactaddress12 213216 19 21Internalactivities2218 23 285 Icons5.1 How the icons are used6 Graphs and charts7 The artworks8 Supporting information9 Contact details4 Typefaces3 Colour PaletteWhere can I find these icons?If you would like any of these icons or for a newicon to be created please contact the Brand team,$CMIG brand enquiry.2 The logo1 Toolkit overviewContents42midsize cars112117 20 2446LARGE Cars111813 18 2225small station wagons15 233120 22 23midsize station wagons14 20 2419 19 19minivans13 182423 24 24suvs10 183214 1932small pickup trucks15 18 2315 18 23standard pickup trucks10 14 1814 16MINindustryAVgMAXvans10 13 17MINFORD FLEETAVgMAX10 20 30 403Emissions resulting from making, distributing and using the fuel.For more information visit:www.ford.com/go/sustainability