Blueprint for Sustainability - Corporate - Ford Motor Company

5Vehicle safety 37VEHICLE SAFETY CHALLENGES AND OPPORTUNITIESTraffic safety is a growing public health challenge, particularly indeveloping countries. Worldwide, approximately 1.2 millionpeople die each year in traffic accidents. The vast majority ofthose fatalities – more than 1 million – occur in countries withlow- and middle-income economies. Many of the traffic deathsin developing nations involve pedestrians and/or motorcycles.As mobility increases in developing markets, people initially usetwo-wheeled motor vehicles, and the incidence of trafficaccidents rises. As people migrate to automobiles, trafficaccidents and injury levels generally then decrease.During this transition, holistic solutions are required, includinginfrastructure improvements, the modification of road userbehavior and the enforcement of traffic laws. One critical task isto educate drivers regarding the most important primary safetyfeature – safety belts. Continued improvements in vehicle safetyare also important, and we at Ford continue to take seriously ourresponsibility to build safe vehicles. Increasingly, we have alsobecome more involved in encouraging new and innovative waysto modify road user behavior (for example, through newtechnologies and driver education efforts) and encouraginginfrastructure and enforcement improvements in thecommunities in which we operate. This vehicle safety sectiondetails our latest efforts and achievements in all of these areas.HADDON SAFETY MATRIXPRE-CRASH(ACCIDENT AVOIDANCE)CRASH(OCCUPANT PROTECTION)POST-CRASH(INJURY MITIGATION)EXAMPLES OFFORD ACTIONS(DETAILED IN THIS SECTION)ResearchEducationAdvocacyTechnology andproper useGUIDELINES AND STANDARDSHere at Ford, our objective is to design and manufacturevehicles that achieve high levels of vehicle safety for a widerange of people over the broad spectrum of real-worldconditions. Real-world safety data, research, regulatoryrequirements and voluntary agreements provide much of theinput into our safety processes, including our Safety DesignGuidelines, which are Ford’s stringent internal engineeringdesign targets that exceed regulatory requirements.Ford utilizes engineering analysis, extensive computer modeling,and crash and sled testing to evaluate the performance ofvehicles and individual components. These rigorous evaluationshelp to confirm that our vehicles meet or exceed regulatoryrequirements and our even more stringent internal guidelines.PERFORMANCEVehicle safety is the product of complex interactions betweenthe driver, the vehicle and the driving environment. We use theHaddon Safety Matrix (developed by William Haddon, a formerNHTSA administrator and IIHS president) to take a holistic viewof the factors that affect automotive safety. The Haddon Matrixlooks at injuries in terms of causal and contributing factors,including human behavior, vehicle safety and the drivingenvironment. Each factor is then considered in the pre-crash,crash and post-crash phases.HUMAN BEHAVIOR VEHICLE SAFETY ENVIRONMENTCrashworthinessRoad design forinjury mitigationResearchTelematics Post-crash notification Emergency medicalservicesSYNC technologyDriving Skills for LifeSee Me SafeInformation Top 10factsLanguageglossaryQuestion Answer Do Don’t ExclamationiXDirectionalsignpostCommunityaffairsQuote ContacttelephoneContact fax ContactemailContactaddressInternalactivitiesCrash avoidanceSecurity5 Icons5.1 How the icons are used6 Graphs and charts7 The artworks8 Supporting information9 Contact detailsRoll Stability ControlPersonal Safety SystemAccident avoidance featuresPost-crash notification4 Typefaces3 Colour PaletteWhere can I find these icons?If you would like any of these icons or for a newicon to be created please contact the Brand team,$CMIG brand enquiry.2 The logo1 Toolkit overviewContentsRoad design foraccident avoidanceTraffic controlGlobal Road SafetyInitiativeAccident researchINTRODUCTION GOVERNANCE CLIMATE CHANGE MOBILITY HUMAN RIGHTS VEHICLE SAFETY SUSTAINING FORD CONCLUSIONFor more information visit:www.ford.com/go/sustainability