Blueprint for Sustainability - Corporate - Ford Motor Company

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i526MOBILITYMOBILITYContents1 Toolkit overview2 The logo3 Colour Palette4 Typefaces5 Icons5.1 How the icons are used6 Graphs and charts7 The artworks8 Supporting information9 Contact detailsCape Town, South Africa, sits near the southern tip of theAfrican Continent. With a metropolitan population of morethan 3 million, Cape Town is the capital of the Western CapeProvince. It is also the legislative capital of South Africa,playing host to the National Parliament and many othergovernment offices. With a spectacular setting between thesea and the mountains, Cape Town is a popular touristdestination and will be a host of the World Cup in 2010.To prepare for the tournament, local officials are seeking toupgrade the city’s transportation systems, from its aging taxifleet to its bus and rail systems. The city also wants to buildon the legacy created by the World Cup to provide solutionsto persistent problems of congestion and access to mobilityfor the poor. Because of congestion and air-qualityconcerns, there is talk of policies that would restrict privatetransportation into the city by the end of the decade. Fordhas acted as a catalyst to engage a wide range of public andprivate interests in planning an innovative, integrated mobilitysystem to serve both local residents and World Cup visitors.Innovation and CollaborationFord and the University of Michigan’s Sustainable Mobility andAccessibility Research and Transformation (SMART) programhave been working since January 2007 to develop a newmobility project in Cape Town. In January and July of 2007,Ford and its partners convened stakeholder engagementmeetings. Participants included private-sector leaders, localthought leaders and government and transportation officials,Information Top 10factsNew Mobility Solutions for Cape Town, South AfricaLanguageglossaryQuestion Answer Do Don’t ExclamationXDirectionalsignpostCommunityaffairsQuote ContacttelephoneContact fax ContactemailContactaddressInternalactivitiesWhere can I find these icons?If you would like any of these icons or for a newicon to be created please contact the Brand team,$CMIG brand enquiry.The icon libraryas well as taxi, minibus and bike entrepreneurs. A follow-upmeeting in late January 2008 confirmed plans to establish atleast two “mobility hubs” in the fall of 2008, followed by eightmore in time for the World Cup.A mobility hub is a transfer point where multiple mobility optionsand services come together. It represents one point in a “newmobility hub network,” an integrated system of hubs throughouta city that connect to provide seamless, convenient, sustainable,safe and affordable door-to-door trips for everyone – rich andpoor. Hubs can be simple places where two modes of transportmeet. Or they can be more elaborate and beautifully designed,connecting many transport modes and services and offeringinformation, community services, commerce, recreation,refreshment and culture. The integrated mobility provided byhubs can be enhanced by information technology that providesreal-time travel and schedule information, either at kiosks orthrough mobile phones.In Cape Town, the hubs will link multiple mobility services,including buses and metro trains, minibuses, taxis, car-sharevehicles and bike-share vehicles. They will also includerestaurants and shops. Travelers will eventually be able touse a software device, connected through a cell phone orinformation kiosk, to access integrated, multi-modal, realtimetravel information. To date, resources to move thisproject along have been provided by Ford’s corporate office,Ford of South Africa and SMART (University of Michigan).Cape Town, South AfricaFor more information visit:www.ford.com/go/sustainability
i5MOBILITY27The World Resources Institute/EMBARQ ProjectEMBARQ is the World Resources Institute’s Center forSustainable Transport. EMBARQ fosters government–business–civil society partnerships whose members arecommitted to solving transportation-related problems. Our firstjoint effort, begun in July 2006, is designed to reduce vehicleemissions and traffic congestion in Istanbul, Turkey, byunderstanding mobility patterns, needs and opportunities. TheIstanbul project is supported by EMBARQ’s global strategicpartners, the Shell Foundation and Caterpillar Foundation, withadditional project support from Ford, BP and Shell.Thus far, EMBARQ has helped to introduce the Bus RapidTransit (BRT) concept to Istanbul city leaders. In 2007,Istanbul’s first BRT corridor began operations, and the city hasannounced plans to open six more corridors. Another part ofthe EMBARQ Istanbul effort is the Clean Fuels Clean Vehiclesproject, which seeks to develop an inventory of existingtransport-based emissions, identify the key pollutants and runpilot projects to test various powertrain and fuel combinationsto help reduce those pollutants.Sustainable Mobility Project of the World Business Councilfor Sustainable DevelopmentIn 2000, Ford joined with auto companies DaimlerChrysler,General Motors, Honda, Nissan, Renault, Toyota andVolkswagen; tire maker Michelin; and energy companies BP,Norsk Hydro and Shell to form the Sustainable Mobility Projectof the World Business Council for Sustainable Development(WBCSD). In 2004, the WBCSD released a report entitledMobility 2030: Meeting the Challenges of Sustainability. Thisgroundbreaking report examines future trends in mobilityglobally and identifies strategies that might make transportmore sustainable.Since the release of the report, Ford has continued to workwith the WBCSD to raise awareness of the importance ofmobility as a drive for economic development, the need toclose the “mobility divide” and the need for mobility solutionsfor rapidly growing cities in the developing world. The findingsof this project, and the comments about its strengths andweaknesses (as analyzed by Professor Tom Gladwin of theUniversity of Michigan), were important catalysts of Ford’smega-city mobility project.The Global Road Safety InitiativeSeveral companies that participated in the WBCSD project –including Ford, GM, Honda, Michelin, Renault, Shell andToyota – launched the Global Road Safety Initiative in 2004.The purpose of the initiative is to transfer best practices, withthe objective of reducing accidents and building capacity indeveloping countries to manage road safety. Projects includeeducational outreach to increase rates of seat belt and helmetusage, and training aimed at improving roadway design. Thefirst focus of the initiative is China.David BerdishClearly, the answer to mobilityproblems is not selling 1.8 carsand trucks to every householdin the world. Together withour stakeholders, we mustdevelop new transportationsolutions. We must integratetrains, buses and taxis withcar shares, rickshaws andbicycles, in ways that aresafe, easy to use and easy toaccess. We want Ford to beat the forefront of these newmodes of transportation.David BerdishManager of Sustainable Business DevelopmentFord Motor CompanyInformation Top 10factsLanguageglossary900 millionQuestion Answer Do Don’t ExclamationXvehicles currently on the road globallyDirectionalsignpostCommunityaffairsQuote ContacttelephoneContact fax ContactemailContactaddressInternalactivities1 Toolkit overview2 The logo3 Colour Palette4 Typefaces5 Icons5.1 How the icons are used6 Graphs and charts7 The artworks8 Supporting information9 Contact detailsWhere can I find these icons?If you would like any of these icons or for a newicon to be created please contact the Brand team,$CMIG brand enquiry.The icon libraryContentsINTRODUCTION GOVERNANCE CLIMATE CHANGE MOBILITY HUMAN RIGHTS VEHICLE SAFETY SUSTAINING FORD CONCLUSIONFor more information visit:www.ford.com/go/sustainability
Page 10 and 11: 58GOVERNANCEGOVERNANCEGovernance5 I
Page 13 and 14: i5CLIMATE CHANGE 11The USCAP target
Page 15 and 16: 55ATMOSPHERIC co2 CONCENTRATION (PP
Page 17: 55% FUEL ECONOMY% FUEL ECONOMY25%20
Page 20 and 21: 18CLIMATE CHANGECLIMATE CHANGEdiver
Page 22 and 23: 5520CLIMATE CHANGESUSTAINABLE TECHN
Page 24 and 25: 522MOBILITYMOBILITYsince our last r
Page 26 and 27: i5i524MOBILITYMOBILITYContents1 Too
Page 30 and 31: 528HUMAN RIGHTSHUMAN RIGHTSsince ou
Page 32 and 33: 30HUMAN RIGHTSHUMAN RIGHTScommunity
Page 34 and 35: i5532HUMAN RIGHTSHUMAN RIGHTS2,000+
Page 36 and 37: 34HUMAN RIGHTSHUMAN RIGHTSTaking Ac
Page 38 and 39: 536Vehicle safetyVEHICLE SAFETYsinc
Page 40 and 41: 38Vehicle safetyVEHICLE SAFETY4 mil
Page 42 and 43: 40Vehicle safetyVEHICLE SAFETYFord
Page 44 and 45: 542SUSTAINING FORDSUSTAINING FORDSu
Page 46 and 47: 44LETTER FROM SUE CISCHKECONCLUSION
Page 48 and 49: 5FORD DATA 2007/8Economy 2005 2006
Page 50: Corporate profileAutomotive core an

Blueprint for Sustainability - Corporate - Ford Motor Company

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