Blueprint for Sustainability - Corporate - Ford Motor Company

5COLLABORATIVE EFFORTSFord Motor Company is involved witha number of partners to develop futuretechnologies and enhance the safety of thedriving experience. Three examples arehighlighted below.PReVENTFord has been actively involved in a European partnershipcalled PReVENT – short for Preventative and Active SafetyApplications. This four-year initiative concluded in January2008. With a budget of more than €55 million, the projecthas been aimed at developing new preventative and activesafety applications and sophisticated driver informationsystems based on advanced intelligent technologies. Itwas co-funded by the European Commission.Within the framework of PReVENT, Ford showed howdigital data from navigation systems can be used tosupport future active safety systems in cars. For example,such data may allow vehicles to “recognize” potentialhazard areas and react accordingly. Lane-keeping systems,in particular, will benefit from information provided by digitalmap data. These systems typically rely on camerasrecording lane markings, but if the markings are deficient,the cameras cannot function properly. In such situations,digital data could provide the necessary information.CAMPIn 1995, Ford and General Motors launched the CrashAvoidance Metrics Partnership (CAMP). Within CAMP, theVehicle Safety Communications Two (VSC-2) Consortium,which includes Ford, GM, Toyota, DaimlerChrysler andHonda, is working with the U.S. Department ofTransportation on two major projects to develop safetyapplications that utilize vehicle communications. Theirefforts are focused on developing a communicationsystem whereby vehicles can “talk” to each other and tothe roadway. This would be analogous to wireless internetor cellular telephone for cars. CAMP VSC-2 successfullycompleted a project that demonstrated the basic feasibilityof this technology, and they will be evaluating the followingapplications in a follow-on project:Cooperative Intersection Collision Avoidance System:Violation WarningAs a vehicle approaches a traffic light, it would receive amessage from the traffic light with the signal phase (red,yellow or green) and the amount of time until the signalchanges. The vehicle would use this information, togetherInformation Top 10factsLanguageglossaryQuestion Answer Do Don’t ExclamationiXDirectionalsignpostCommunityaffairsQuote Contacttelephonewith the vehicle position and speed, to decide if a warningor some other countermeasure (such as brake assist)is appropriate.Contact fax ContactemailVehicle safety 41Vehicle-to-Vehicle Communications for SafetyApplications, such as Electronic Emergency BrakeLights (EEBL)The vehicle manufacturers in the VSC-2 are workingtogether and with NHTSA to investigate the messagesneeded for a host of vehicle-to-vehicle safety applications,including EEBL. For example, when a driver applies thebrakes, the brake lights are illuminated, but there iscurrently no way to distinguish hard braking from light ormoderate braking. Further, often only the vehicle directlybehind the braking vehicle is able to see the brake lights. Ifa vehicle performing hard braking could send a message toother vehicles, then those vehicles could warn their drivers,activate brake assist or even start automatic braking.ContactaddressInternalactivities5 Icons5.1 How the icons are used6 Graphs and charts7 The artworks8 Supporting information9 Contact details4 Typefaces3 Colour PaletteWhere can I find these icons?If you would like any of these icons or for a newicon to be created please contact the Brand team,$CMIG brand enquiry.2 The logo1 Toolkit overviewContentsVII InitiativeFord is participating in the Vehicle Infrastructure Integration(VII) initiative to assess the technical, economic andsocial/political feasibility of deploying wireless technologiesto support the above vehicle communications applicationsas well as mobility and commercial applications (e.g.,e-payment for parking, tolling and gasoline purchases).Under a $56 million cooperative agreement, the U.S.Department of Transportation, state departments oftransportation and nine OEMs are evaluating theframework for a national strategy to implement vehicle-toroadwayand vehicle-to-vehicle communications tosupport safety, commercial and consumer services.In this partnership, the government would fund theroadside infrastructure and the OEMs would provide thewireless on-board equipment. Thus far, a special DedicatedShort Range Communications radio has been developedfor this purpose, and the Federal CommunicationsCommission has allocated bandwidth for its operation.In addition, the VII partners have developed appropriateon-board equipment, prototype applications and vehicleintegration. The VII vehicle-based radio equipment wasinitially installed in a Ford Mustang. As a result of thelessons learned, the VII Consortium purchased four 2007Ford Edge vehicles to begin building the proof-of-conceptfleet. Proof-of-concept activities are scheduled to becompleted by May 2008.To read about additional collaborative effortsin the area of vehicle safety see our Web report.www.ford.com/go/sustainabilityInformation Top 10factsLanguageglossaryiXINTRODUCTION GOVERNANCE CLIMATE CHANGE MOBILITY HUMAN RIGHTS VEHICLE SAFETY SUSTAINING FORD CONCLUSIONFor more information visit:www.ford.com/go/sustainabilityQuestion Answer Do Don’t ExclamationDirectionalsignpostCommunityaffairsQuote ContacttelephoneContact fax ContactemailContactaddressInternalactivities