Blueprint for Sustainability - Corporate - Ford Motor Company

i55CLIMATE CHANGE 17Hybrids: Time to Plug In?Using both an electric and a gas-powered engine, plug-inhybrid electric vehicles (PHEVs) allow drivers to travel somedistance on batteries alone by using a battery pack to storeenergy from the electric grid.In July 2007, Ford and Southern California Edison (SCE)announced a multi-million-dollar, multi-year evaluation anddemonstration program. Ford will provide SCE with ademonstration fleet of 20 2008 Ford Escape Hybrid SUVsthat will be benchmarked for performance characteristics.The Escape Hybrid platform will then be engineered by theFord product development team, with a battery companypartner yet to be named, to be fully PHEV capable.Some of the vehicles will be evaluated in typical customersettings in order to understand how PHEVs will interfacewith the electric grid and to develop a business model forSouthern California.In early 2008, we announced a partnership with the ElectricPower Research Institute to test the integration of PHEVswith utilities in the New York/New Jersey area.XThese projects and the technical challengesassociated with PHEVs are both discussedin more detail in our Web report.www.ford.com/go/sustainabilityFord Escape Hybrid PHEVInformation Top 10factsLanguageglossaryQuestion Answer Do Don’t ExclamationDirectionalsignpostCommunityaffairsQuote ContacttelephoneContact fax ContactemailContactaddressInternalactivities1 Toolkit overview2 The logo3 Colour Palette4 Typefaces5 Icons5.1 How the icons are used6 Graphs and charts7 The artworks8 Supporting information9 Contact detailsWhere can I find these icons?If you would like any of these icons or for a newicon to be created please contact the Brand team,$CMIG brand enquiry.The icon libraryInformation Top 10factsLanguageglossaryQuestion Answer Do Don’t ExclamationContentsiXMarket, Policy and Technological FrameworkAt Ford, we accept that simply “not getting worse” is not goodenough. The auto industry, along with suppliers, government,the fuel industry and consumers, need to work together toreduce CO2 levels from transportation so we can help bringdown atmospheric CO2 concentrations. To achieve real andlasting results, all global stakeholders must make long-termcommitments for a sustainable future.It’s important to note, though, that the auto industry is only onepart of the problem and can be only one part of the solution.Addressing the linked issues of climate change and energysecurity requires an integrated approach – a partnership of allstakeholders, including the automotive industry, the fuel industry,other industries and enterprises, government and consumers.It will also require the best thinking from all of these sectors.5 Icons5.1 How the icons are used6 Graphs and charts7 The artworks8 Supporting information9 Contact details4 Typefaces3 Colour Palette2 The logo1 Toolkit overviewContentsFord is involved in numerous partnerships and alliances withuniversities, coalitions, NGOs and other companies to improveour understanding of climate change. For example, Ford is:A member of the United States Climate Action Partnership(USCAP), an alliance of major businesses and leading climateand environmental groups that have come together to developan economy-wide, market-driven approach to reducegreenhouse gas emissions, as discussed later in this section.Working closely with BP to explore vehicle and low-carbonfuel technologies.DirectionalsignpostCommunityaffairsQuote ContacttelephoneWhere can I find these icons?If you would like any of these icons or for a newicon to be created please contact the Brand team,$CMIG brand enquiry.The icon libraryWorking with the World Resources Institute on the EMBARQIstanbul project to reduce vehicle emissions and trafficcongestion in that city.A founding member of the Carbon Mitigation Initiative at PrincetonContact fax ContactemailUniversity to study the fundamental scientific, environmental andtechnical issues related to carbon management.A charter member of the Sustainable Transportation EnergyPathways Program at the University of California-Davis Instituteof Transportation Studies, which aims to compare the societaland technical benefits of alternative sustainable fuel pathways.A member of the Massachusetts Institute of Technology JointProgram on the Science and Policy of Global Climate Change.ContactaddressInternalactivitiesOur participation in these and other partnerships helps us toformulate improved strategies for products and policies that willin turn help to address climate change and energy security.We try to bring these perspectives to our participation in publicpolicy development. Climate change and the closely relatedconcerns of energy security and fuel prices are global issues,but policy approaches vary regionally. Everywhere we operate,we seek to be a constructive partner in developing policies thatwill be effective and efficient in reducing GHG emissions. In thissection, we describe our perspective and policy activities in theUnited States and Europe, two of our major markets.INTRODUCTION GOVERNANCE CLIMATE CHANGE MOBILITY HUMAN RIGHTS VEHICLE SAFETY SUSTAINING FORD CONCLUSIONFor more information visit:www.ford.com/go/sustainability