Building Competitiveness and Business Performance with ICT

OverviewIn an effort to use information andcommunication technologies (ICT) to enhanceperformance and competitiveness, firms haveat their disposal an overwhelming and everexpandingset of options with regards to whattechnology to invest in and what enablers tostrengthen in order to make sure they get valuefrom their investments in technology. How dohigh-performing firms distinguish themselvesin terms of their investments in technology andkey enablers? This report aims to help businessexecutives focus on what matters most bypresenting research findings developed byINSEAD eLab. The research, produced incollaboration with AT&T, involved the collectionand analysis of survey data from over 225 ICTleaders from North America, Europe and theAsia-Pacific region. The report consists ofresearch findings that identify what investmentsin technology (such as cloud-based services,mobility, and unified communications andcollaboration platforms) and what key businessenablers distinguish high-performing firms.INSEAD eLab researchers have found that highinvestors with strong business enablers, such assufficient business involvement in technologyinvestment and management decisions, accessto both management-focused and technology-focused talent, and most important, a maturedigitized platform, increase significantly thelikelihood of high performance. In contrast,high investors with weak business enablersrisk wasting their investments in technology;on average, they perform no better than lowinvestors. The report also profiles companieswhich are using technology to achievesignificant business value as well as policymakers who support organizations to that end.About INSEAD eLabAs one of the world’s leading and largest 2. Providing leaders with regulargraduate business schools, INSEAD bringstogether people, cultures and ideas fromopportunities to learn from each other andcollaborate more effectively.around the world to change lives and transformorganizations. INSEAD eLab is INSEAD’s centerof excellence in the global digital economy. AInformation on INSEAD eLab including researchreports, can be found at: www.insead.edu/elabkey objective of INSEAD eLab is to strengthenlinks across academia, business leaders andpolicy makers by:1. Drawing on a variety of global resourcesto develop research insights that areacademically rigorous and relevant toprivate and public sector leaders; andAbout AT&TAT&T Inc. (NYSE:T) is a premier communicationsholding company and one of the most honoredcompanies in the world. Its subsidiaries andaffiliates - AT&T operating companies - are theproviders of AT&T services in the United Statesand internationally. With a powerful array ofnetwork resources that includes the nation’slargest 4G network, AT&T is a leading providerof wireless, Wi-Fi, high speed Internet, voiceand cloud-based services. A leader in mobileInternet, AT&T also offers the best wirelesscoverage worldwide of any U.S. carrier, offeringthe most wireless phones that work in the mostcountries. It also offers advanced TV servicesunder the AT&T U-verse(r) and AT&T │DIRECTVbrands. The company’s suite of IP-basedbusiness communications services is one of themost advanced in the world.Additional information about AT&T Inc.and the products and services provided byAT&T subsidiaries and affiliates is available athttp://www.att.com/aboutus; orfollow our news on:Twitter at @ATT; andFacebook at http://www.facebook.com/att; andYouTube at http://www.youtube.com/att.US: www.att.comEMEA: www.att.com/emeaAsia Pac: www.att.com/apEmail: rm-bemoreproductive@intl.att.con32 INSEAD eLab ICT Report