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AROUND THE WORLD<strong>Pro</strong>-<strong>Aqua</strong> FinlandFinland is almost as large as Germany, but it is only sparselypopulated. Finnish people are very friendly and <strong>the</strong>y lovetop products from Germany: <strong>Pro</strong>-<strong>Aqua</strong>!We have found perfectpartners in Finlandwith Jouni Koukkariand Jarmo Honkasalo, <strong>who</strong>knows of every important matterin this business. Each one of<strong>the</strong>m has vast experience thatcan contribute to <strong>the</strong> business– this holds true for <strong>the</strong> sale ofhigh-quality products as wellas for <strong>the</strong>ir sound know-howregarding sales and networkmarketing. Jouni Koukkari is<strong>the</strong> sales expert. Jarmo Honkasalo– a former high-rankingmanager of a globally operatingelectronics company – is a“rookie” for direct sales, but hehas a lot of experience for marketingas well. He representsa new, innovative approachtowards <strong>the</strong> Nor<strong>the</strong>rn Europeanmarket. Jouni Koukkariis in charge of <strong>the</strong> business in<strong>the</strong> field, direct customer andsales partner activities. JarmoHonkasalo is in charge of <strong>the</strong>administrative part.Apropos FinlandFinland, which covers an areaof 338,144.53 square kilometers,is slightly smaller thanGermany, but it has a populationof around 5.3 million inhabitantsonly. Thus, Finland representsone of <strong>the</strong> most sparselypopulated countries in Europe.A large part of <strong>the</strong> populationlives in <strong>the</strong> south of <strong>the</strong> countrywhere <strong>the</strong> capital Helsinki is lo-cated. Finland, which is locatedbetween <strong>the</strong> 60th and 70th latitude,is one of <strong>the</strong> nor<strong>the</strong>rnmostcountries in <strong>the</strong> world. <strong>The</strong> nor<strong>the</strong>rnthird of Finland is evennorth of <strong>the</strong> Arctic Circle. Regarding<strong>the</strong> direct sales of cleaningsystems, Finland basicallyrepresents unknown waters. Itis a completely “unused” and“fresh” country with friendly,very open-minded people <strong>who</strong>love German quality, and <strong>who</strong>are interested in innovative, intelligentproducts.30 • <strong>The</strong> sales force magazine 01/2008 www.pro-aqua-gmbh.de www.pro-aqua-gmbh.de <strong>The</strong> sales force magazine 01/2008 • 31
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