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AROUND THE WORLD<strong>Pro</strong>-<strong>Aqua</strong> Sweden<strong>The</strong>y are young, <strong>the</strong>y are successful, and nothing can stop<strong>the</strong>m. <strong>The</strong> head of <strong>the</strong> group is a charismatic person parexcellence – <strong>the</strong> unrivaled Richard Nordlander…<strong>The</strong> <strong>Pro</strong>-<strong>Aqua</strong> philosophyis currently spreading likewildfire through Sweden.Since fall 2007 we probablyhave one of <strong>the</strong> most successfuldirect sales teams of Scandinaviain our ranks – headed byRichard Nordlander and his assistantFredrik Ottoson. Nordlanderbrings along an impressiveamount of experience to<strong>the</strong> <strong>Pro</strong>-<strong>Aqua</strong> business in Scandinavia.For example, amongsto<strong>the</strong>rs, he successfully workedwith one of our competitors for17 years. <strong>The</strong> <strong>Pro</strong>-<strong>Aqua</strong> Headof Sales Pino Madonia says:“Nordlander’s experience isimpressive, in particular whenconsidering <strong>the</strong> fact that he hasmade his way up to <strong>the</strong> top in anexemplary way, relying on hisown strength.” Ano<strong>the</strong>r interestingfact that is no secret: Nordlanderhas done an “extra year”– for one year he worked forano<strong>the</strong>r competitor for whichhe sold some thousand devicesin a short period of time. Afterjust a short time of cooperation,<strong>the</strong> synergies are already workingperfectly: <strong>the</strong> market-leadingproduct and one of <strong>the</strong> topsalesmen in Scandinavia form aperfect team…Apropos Sweden<strong>The</strong>re are 1,600 kilometersfrom <strong>the</strong> warm coast in <strong>the</strong>southwest to <strong>the</strong> cold tundra in<strong>the</strong> north of Sweden. <strong>The</strong> countryhas a width of approximately400 kilometers. <strong>The</strong> countryconsists of three regions: fromnorth to south <strong>the</strong>se are Norrland,Svealand and Götaland.<strong>The</strong> islands Gotland and Ölandin <strong>the</strong> Baltic Sea also belong toSweden. Sweden is a friendlydirect sales country. However,like most Scandinavians, <strong>the</strong>Swedes are very skeptical, and<strong>the</strong>y want to have top quality.40 • <strong>The</strong> sales force magazine 01/2008 www.pro-aqua-gmbh.de www.pro-aqua-gmbh.de <strong>The</strong> sales force magazine 01/2008 • 41
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